Fuelled by speed and built for performance, PUMA’s legacy dates back to the early 1900s, when brothers Rudolf and Adolf Dassler set the foundation for the brand. It was in 1948 that Rudolf Dassler took the vision forward, launching PUMA as a sportswear powerhouse. Ever since, the brand has continued to push boundaries, crafting women's footwear and apparel designed to go the distance. Here at END., you'll find football-inspired PUMA T-shirts, performance-orientated shorts and summer-ready caps.
With its iconic leaping cat logo—symbolising agility and strength—PUMA has become a force in sports and fashion alike. In 1958, the brand introduced the Formstrip, a signature design element that still defines its sneakers and clothing today. From the gym to the streets, PUMA’s influence is undeniable, with timeless sneakers like the PUMA Suede, Palermo, and Speedcat leading the way.
Whether you're chasing new personal bests or hitting the streets, PUMA always brings its A-game. Explore the latest women’s sneakers, activewear, and streetwear staples, and bring the energy of PUMA into your wardrobe this season.
Unlock savings in our PUMA sale.