Take a look at EYTYS Autumn Winter 2017 Lookbook

Ace Suede Sneakers | Doja Suede Slip On

Swedish footwear operation EYTYS have built a cult-international following and established relationships with some of the world's leading retailers by building upon a foundation of simple, uncomplicated quality.

Friends since their school days, founders Jonathan Hirschfield and Max Schiller launched the shoe label in 2013 without any outside investment. Despite dealing with tragedy early on when a cargo liner sank taking their entire first collection with it, the the pair have taken the EYTYS brand from strength to strength - now boasting a physical presence in more than 25 countries worldwide.

Deliberately distancing themselves from the hyped sneaker market, EYTYS vision is simple: to over deliver on quality and comfort at an affordable price, without compromising on style.

The brand's debut silhouette - 'The Mother' - is their ideation of the perfect shoe: a timeless sneaker that each customer can keep and wear forever.

Doja Leather Sneaker | Ace Leather Sneaker

Coming from a background in developing the initial menswear offering at Acne Studios, Schiller has forward thinking and commercial design in his DNA. 

[Main_quote]I’ve never been looking for the most crazy sneakers or the most wild things, I just wanted the most perfect, basic sneakers.

- Max Schiller, EYTYS -[/Main_quote]

For their AW17 collection, EYTYS have brought back new iterations of their best-loved silhouettes.

Built on a gender-neutral philosophy, EYTYS play with footwear proportions to push the envelope in unisex design, while their Generation Y slant on classic sneaker nostalgia continues to fan the flames of desire around this emerging footwear powerhouse.

EYTYS at END.