Like most great things in life, A.P.C. denim came about when Jean Touitou simply could not find a good fitting pair of jeans. Just like their apparel, the label extend their clean aesthetic to their range of denim. First introduced in 2009, the unisex Petit Standard updated preceding styles with its contemporary fit and lower rise. Infused with an easy-to-wear grey wash, the Japanese denim offers all day comfort with a slight hint of lycra, finished in the typical understated fashion of A.P.C. with embossed rivets and a engraved button fly.