Won Hundred Mens

Copenhagen-born brand Won Hundred is the whole package. Embracing everything there is to love about Scandinavian style but repackaging it in its own unique way, Nikolaj Nielsen’s label is edgy yet wearable, simple yet complex. It draws as much inspiration from music, youth culture and denim as it does traditional Nordic design principles.

Denim sits at the heart of the brand's story. From the outset, Won Hundred built its reputation on expertly washed jeans that felt lived-in from day one, helping establish it as one of Denmark's most influential contemporary labels. Over time, that same approach has expanded into a full ready-to-wear offering, where clean silhouettes are often offset by unexpected textures, bold graphics or subtle subcultural references.

Won Hundred is menswear that captures the spirit of modern Copenhagen: relaxed, self-assured and always just a little rebellious.