FARM TO FORK WITH END., SALOMON & ALFIE COOKS

Presenting Farm to Fork, an alfresco dining experience that celebrates the versatility of fresh vegetables sourced from local greengrocers, END. linked up with Instagram’s best-known young chef Alfie Cooks for an evening in celebration of our XT-Whisper Void ‘Avocado’ collaboration with Salomon.

Working with the culinary expert Alfie Steiner – most commonly known as Alfie Cooks – whose vibrant, produce-led recipes have taken social media by storm, the evening saw attendees dine in glorious summer sun on the rooftop of Brunswick East in London. Showcasing how simple ingredients can be transformed into flavourful and colourful dishes, guests were able to enjoy a thoughtfully curated outdoor meal inspired by the hues of END.’s latest Salomon collaboration.

 Brought to life through bold plates and natural table setting, a courgette baba ghanoush dip with chips and crudites started things off with a light snack, before a summery strawberry and Sky Farm tomato gazpacho soup was served – the perfect cooling starter on a hot day. Cauliflower steaks with courgette and baby leeks were served with sides of sonnenherz tomato salad and smoked potatoes, before a melon pannacotta and melon sorbet offered a sweet bite at the end of the evening.

Following the culinary excursion of locally sourced ingredients, guests were gifted the collaborative sneakers and enjoyed a glass of natural wine as the sun set across East London. Nestled amongst the produce grown on Brunswick East's Sky Farm, the evening honoured the joys of locally grown produce and sustainable farming with delicious, plant-led food.