MONCLER’S 70TH ANNIVERSARY CELEBRATIONS: A Cutting-Edge Spectacle29 September 2022
Moncler celebrated its 70th anniversary in extraordinary fashion, hosting an epic spectacle at the iconic Piazza del Duomo, Milan.
This year marks 70 years of Moncler, during which the label has existed in a near-constant state of innovation, perpetually fine tuning its approach to craft and creating truly ground-breaking outerwear. To celebrate that milestone, and to align with Milan Fashion Week, Moncler took over the Piazza del Duomo, marking the first label to host a performance within the historic city square.
The ornate grandeur of the iconic location provided the dramatic backdrop for a performance equally as dramatic, with 1,952 dancers — referencing the year Moncler was born — all perfectly choreographed by Sadeck Waff. Alongside the mesmerising sea of dancers were musicians, ballerinas and a choir all honouring Moncler’s milestone and entertaining the 18,000 attendees.
To further the extraordinary spectacle, each dancer was clad in an all-white ensemble — which also served as the perfect opportunity to showcase the exclusive, anniversary edition white Moncler Maya jacket. It serves as the beginning of the Moncler Maya 70 celebrations, in which Moncler is relaunching the iconic Moncler Maya down jacket in a range of colours, each one branded with an exclusive 70th anniversary logo.