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Mens New Brands to Know

Fashion moves fast — but so do we. END.’s expert Buying Team continues to scour the globe to bring you the very best brands: some established, some new, but all iconic. You can trust END. to keep your wardrobe up to date, so stick with us as we explore the best men’s “New Brands to Know”.

We welcome Bound, the Manchester label from Jake Messer — the mind behind UN:IK Clothing. Refusing to stay in one lane, the British brand delivers intentional cut‑and‑sew pieces, from elevated jersey to rich knitwear and retro‑inspired denim, all rooted in texture and craft.

Diesel and END. also drop an exclusive capsule, reviving archival icons through Glenn Martens’ lens with a blend of irreverence, inclusivity and culture‑driven design.

On the fragrance front, discover Trudon. Founded in 1643, the house evolved from a Parisian storefront to the wax supplier of French royalty, and today continues its legacy through candles, perfumes and home fragrances shaped by centuries of expertise.

From cult favourites to emerging labels, END. curates the best new brands from around the globe — all in one destination.

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86 products
New Brand
TGB Dance Africa Zip HoodieBlack
HK$1,105
New Brand
TGB Birds of Bwindi HoodieBlack
HK$1,049
New Brand
TGB Afro Rock Love HoodieBlack
HK$1,049
New Brand
TGB Dance Africa HoodieTofu & White
HK$1,049
New Brand
TGB Dance Africa T-ShirtTofu & White
HK$569
New Brand
TGB Afro Rock Love T-ShirtBlack
HK$569
New Brand
TGB Afro Rock Love T-ShirtTofu & White
HK$569
New Brand
TGB Dance Africa T-ShirtBlack
HK$569
New Brand
TGB Birds Of Bwindi T-ShirtGrey
HK$569
New Brand
TGB Afro Rock Love T-ShirtPink
HK$569
New Brand
TGB DIY Cultural Imagery T-ShirtTofu & White
HK$569
New Brand
TGB DIY Cultural Imagery T-ShirtBlack
HK$569
New Brand
TGB Dance Africa T-ShirtRed
HK$569
New Brand
TGB Dance Africa Adventure HatBlack
HK$339
New Brand
Bound Heavy Canvas Workwear TrousersBlack
HK$855
New Brand
Bound Textured Woven OvershirtYosemite Check
HK$1,299
New Brand
Bound Heavy Canvas Workwear TrousersNavy
HK$855
New Brand
Bound Heavy Canvas Workwear TrousersArmy
HK$855
New Brand
Bound Boucle JumperEmbers Gradient
HK$1,009
New Brand
Bound Wool Button JacketBarton Check
HK$1,585
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Bound Cloud Textured JacketOatmeal
HK$1,395
New Brand
Bound Alpaca Brushed Stripe JumperTan Multi
HK$1,200
New Brand
Bound Parker Alpaca CardiganBottle Green
HK$1,200
New Brand
Bound Parker Alpaca CardiganNavy
HK$1,200
New Brand
Bound Dexter Cropped Alpaca JumperNavy
HK$1,105
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Bound Dexter Cropped Alpaca JumperForest Green
HK$1,105
New Brand
Bound Dexter Cropped Alpaca JumperGrey
HK$1,105
New Brand
Bound Cropped Wool JumperNavy
HK$955
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Bound Acid Wash Half Zip PulloverBrown
HK$955
New Brand
Bound Cropped Wool JumperBrick
HK$955
New Brand
Bound Acid Wash Half Zip PulloverNavy
HK$955
New Brand
Bound Cropped Wool JumperSand
HK$955
New Brand
Bound Dancing T-ShirtWashed Light Navy
HK$475
New Brand
Bound Red Label T-ShirtWhite
HK$475
New Brand
Bound Dancing T-ShirtWhite
HK$475
New Brand
Bound Mohair BeanieBlack
HK$475
New Brand
Bound Mohair BeanieBrown
HK$475
New Brand
Bound Script Embroidered 6 Panel CapForest Green
HK$375
New Brand
Bound Script Embroidered 6 Panel CapNavy
HK$375
New Brand
Diesel 1997 Relaxed Dirty Denim JeansGrey
HK$3,459
New Brand
Diesel Livery Denim ShortsBlue
HK$1,489
Latest
TGB Birds Of Bwindi T-ShirtBlack
HK$569
New Brand
Navinder Nangla Germoney Football JerseyWhite, Red, Yellow & Orange
HK$1,145
New Brand
Navinder Nangla Arj&Tina Football JerseyBlue & White
HK$1,145
New Brand
Navinder Nangla Ingerlund Football JerseyWhite, Blue & Red
HK$1,145
New Brand
Navinder Nangla Fassion Weak T-ShirtWhite
HK$720
New Brand
Navinder Nangla Fassion Weak T-ShirtBlack
HK$720
New Brand
Navinder Nangla Fassion is my Pashion T-ShirtBlack
HK$720
New Brand
Navinder Nangla Fassion is my Pashion T-ShirtWhite
HK$720
New Brand
Navinder Nangla END. Londone Fassion Weak T-ShirtWhite
HK$720
New Brand
Navinder Nangla Fassion Trucker CapBlack
HK$720
New Brand
Navinder Nangla END. Londone Fassion Weak T-ShirtBlack
HK$720
New Brand
Navinder Nangla Goochi T-ShirtBlack
HK$720
New Brand
Eytys Piston Black Leather BootsBlack
HK$3,505
New Brand
Eytys Savant Black Leather LoaferBlack
HK$2,689
New Brand
Eytys Savant Mahogny Calf Hair Leather LoaferMahogny
HK$2,689
New Brand
Eytys Mistral Black Suede Boat ShoesBlack
HK$2,115
New Brand
Eytys Balestra White Leather SneakersWhite
HK$2,115
New Brand
Eytys Balestra Sage Leather SneakersBlack
HK$2,115
New Brand
Eytys Balestra Black Leather SneakersBlack
HK$2,115
New Brand
Eytys Aria Black Leather SneakersBlack
HK$1,920
New Brand
Eytys Aria Sage Leather SneakersSage
HK$1,920
New Brand
Eytys Aria White Leather SneakersWhite
HK$1,920
New Brand
Eytys Doja Black Leather SneakersBlack
HK$1,680
New Brand
Eytys Doja Dark Chocolate Suede SneakersDark Chocolate
HK$1,680
New Brand
END. x Diesel Interchangeable JacketOlive Green
HK$3,735
New Brand
END. x Diesel Reworked JacketOlive Green
HK$3,265
New Brand
END. x Diesel Archive PantBright White
HK$2,449
New Brand
END. x Diesel Archive PantRaw
HK$2,449
New Brand
END. x Diesel Long Sleeve ShirtOlive Green
HK$2,065
New Brand
Diesel Indigo Knit Zip CardiganBlue
HK$4,419
New Brand
Diesel Kurz Denim Bomber JacketBlack
HK$4,179
New Brand
Diesel Denver Denim JacketBlue
HK$3,459
New Brand
Diesel Griffon HoodieBrown
HK$2,449
New Brand
Diesel Gro Wide Leg SweatpantsBrown
HK$2,449
New Brand
Diesel 2001 D-Macro Baggy Denim JeansBlue
HK$1,729
New Brand
Diesel 2001 D-Macro Baggy Denim JeansBlack
HK$1,729
New Brand
Diesel Logo Buckle Leather BeltBlack
HK$1,489
New Brand
Diesel Bleach Logo T-ShirtGreen
HK$819
New Brand
Diesel Digi Print T-ShirtWhite
HK$529
Brooks Adrenaline GTS 10 SneakerCanary Green, Stone & Sunny Lime
HK$1,345
Brooks Adrenaline GTS 10 SneakerBlack, Ebony & Aquarius
HK$1,345
Brooks Cascadia 19 SneakerPhantom, Rum Raisin & Green
HK$1,299
Brooks x STAPLE Cascadia 1 SneakerGinger, Wren & Stormy Weather
HK$1,345
Brooks x STAPLE Ghost Trail SneakerFeather Grey, Driftwood & Wheat
HK$1,345
Trudon Gabriel Scented Candle270G
HK$915
  1. Mens
  2. Shop By
  3. New Brands To Know