Mens New Brands to Know

Fashion moves fast — but so do we. END.’s expert Buying Team continues to scour the globe to bring you the very best brands: some established, some new, but all iconic. You can trust END. to keep your wardrobe up to date, so stick with us as we explore the best men’s “New Brands to Know”.

We welcome Bound, the Manchester label from Jake Messer — the mind behind UN:IK Clothing. Refusing to stay in one lane, the British brand delivers intentional cut‑and‑sew pieces, from elevated jersey to rich knitwear and retro‑inspired denim, all rooted in texture and craft.

Diesel and END. also drop an exclusive capsule, reviving archival icons through Glenn Martens’ lens with a blend of irreverence, inclusivity and culture‑driven design.

On the fragrance front, discover Trudon. Founded in 1643, the house evolved from a Parisian storefront to the wax supplier of French royalty, and today continues its legacy through candles, perfumes and home fragrances shaped by centuries of expertise.

From cult favourites to emerging labels, END. curates the best new brands from around the globe — all in one destination.