Levi's

The original blue jean, Levi’s® has been the go-to for hard-working folks since 1873—because quality denim never goes out of style. Founded by Levi Strauss in San Francisco, Levi’s® creations quickly became the uniform of a generation of American workers. From the ‘50s onwards, a whole host of subcultures like hippies and rockers were pulling on a pair of Levi’s too, ushering in the beginnings of the universally-adopted brand we all know and love.

From the American West to every corner of the world, Levi’s denim isn’t just made to be worn; it’s made to be lived in. The standard of resilience and authenticity that the brand was built on still defines everything it does today, so the END. mens Levi’s collection is the place to find the kind of pieces that’ll stick with you for life.

There’s icons, and then there’s the Levi’s 501 jeans. They set the standard and showed exactly how denim should be done. Reworked over the years in different washes, patterns and colours, they’re timeless in every sense of the word. You’ll find even more legendary men’s Levi’s jeans at END. like the 511 and the 505—because who could ever have too many pairs?

Now, don’t listen to the naysayers: double denim is in. Complete your look with a classic Levi’s men’s jacket, or even a sturdy denim tote and cap. Levi’s Collections is also the home of some highly-coveted collaborations, including creative endeavours with JJJJound and ERL—not forgetting the Mount Rambler capsule designed together with END.