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Anni Lu

Take a leap into the world of jewellery with Scandinavian label Anni Lu. Founded by creative director and designer Helle Vestergaard Poulsen in 2013, the Anni Lu jewellery brand name is inspired by Helle’s two most important people in her life, her late mother Anni and her daughter Luella. 

Although Danish-born, the Anni Lu brand inspires a sense of creation, encouraging expression whether at home or through the streets of Copenhagen - all complemented by the designer's signature seed pearl charm.

Poulsen is no stranger to the fashion realm; she previously worked for various Danish fashion magazines while also making bracelets from her Copenhagen apartment, prompting her dream of creating affordable luxury jewellery. Fast-forward to today, and the Anni Lu label is worn and loved by celebrities, royals, and Instagram influencers alike. Taking the jewellery sector by storm (or coastal sandy beaches) ever since, the brand is now best known for its delicate hand-made pieces that attain serious Scandi-cool status, transporting you to sun-soaked beaches and tropical destinations worldwide. 

Discover at END. the eclectic array of vibrant, delicately bohemian, and playful designs, from coordinated sets to tropical-inspired rainbows of beads and baroque-style pearls, mirroring her love of travelling and free-spirited energy. The Anni Lu bracelet selection has been a continuous firm favourite of ours here at END. 

Within every artisanal piece, feel the sand between your fingers and toes and jet-set off to new coastal destinations with Anni-lu’s youthful, colourful, and charming designs.

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CN¥170
CN¥760
29 products
Anni Lu Golden Rainbow BraceletMulti
CN¥359
Anni Lu Asym BraceletTangerine
CN¥315
Anni Lu A Rose Is A Rose NecklacePink
CN¥759
Anni Lu Liquid Gold BraceletGold
CN¥390
Anni Lu Asym BraceletBlack
CN¥315CN¥173
45% off
Anni Lu Oh So Fine NecklaceSweet Pink
CN¥869CN¥565
35% off
Anni Lu Piccolo NecklaceMulti
CN¥1,029CN¥566
45% off
Anni Lu Tie Dye BraceletAqua
CN¥359CN¥215
40% off
Anni Lu Golden Alaia HoopsMix
CN¥359CN¥197
45% off
Anni Lu Sunny Eldorado Hoop EarringsMulti
CN¥315CN¥205
35% off
Anni Lu Tennis NecklaceMulti
CN¥1,029CN¥566
45% off
Anni Lu Liquid Silver NecklaceSilver
CN¥599CN¥329
45% off
Anni Lu Liquid Gold NecklaceGold
CN¥599CN¥329
45% off
Anni Lu Liquid Silver BraceletSilver
CN¥390CN¥215
45% off
Anni Lu Drop of Silver EarringsSilver
CN¥599CN¥389
35% off
Anni Lu Spiral EarringsSilver
CN¥759CN¥455
40% off
Anni Lu Pearly Long Drop EarringsWhite
CN¥869CN¥478
45% off
Anni Lu Pearly Short Drop EarringsWhite
CN¥599CN¥389
35% off
Anni Lu Mexi Flower EarringsGold
CN¥599CN¥389
35% off
Anni Lu Silver Heart On A String NecklacePurple
CN¥519CN¥311
40% off
Anni Lu Tangerine Dream NecklaceOrange
CN¥835CN¥501
40% off
Anni Lu Rainbow Nomad NecklaceMulti
CN¥835CN¥501
40% off
Anni Lu Baroque Pearl NecklaceGold
CN¥789CN¥473
40% off
Anni Lu Fantasy BraceletMulti
CN¥469CN¥281
40% off
Anni Lu Daisy Flower NecklaceWhite
CN¥1,235CN¥679
45% off
Anni Lu Bracelet Set 07Multi
CN¥1,145CN¥573
50% off
Anni Lu Shelly NecklaceWhite
CN¥385CN¥212
45% off
Anni Lu Glamstone NecklaceMulti
CN¥1,235CN¥679
45% off
Anni Lu Ball NecklaceColour Splash
CN¥1,029CN¥515
50% off