Aries

Aries sits in that sweet spot where luxury craft meets underground sensibility. Led by Italian designer Sofia Prantera, she made her mark in the ’90s, co‑founding cult labels Holmes and Silas before Aries entered the picture. The London label grew out of her long‑running love for trash culture, outsider art and the graphic language she shaped with British illustrator Fergus Purcell. What started as an experiment in dyeing, printing and hand‑finished construction has grown into a brand with its own cult orbit — bold, irreverent and always a little punk around the edges.

Since 2009, Aries clothing has built a following around its graphic‑heavy Aries tees, subversive knitwear and the infamous No Problemo slogan. What started life as one Aries No Problemo t‑shirt has broken off into its own standalone label in 2024. Now, NoProblemo™ runs alongside Aries, stamping genderless silhouettes with that unmistakable logo. Same attitude, new playground.