Women's New Brands to Know

Discover the latest in women’s fashion with our curated edit of New Brands to Know at END. From emerging designers to globally established labels, these names are making their mark with standout pieces and fresh perspectives.

Ahluwalia sits at the crossroads of culture, craftsmanship, and conscious design. Drawing from Priya Ahluwalia’s Indian‑Nigerian heritage and London roots, the label fuses bold colour, patchwork, and upcycled materials into a forward‑thinking vision of responsible luxury.

For those drawn to nostalgia‑tinged dressing, My Mum Made It delivers vintage energy with a modern, cool‑girl twist. What began with a single handmade dress has evolved into a global favourite, defined by playful silhouettes, natural fabrics, and signature details like ruffles, crochet, and soft femininity.

On the footwear front, ALOHAS brings a slow‑fashion mindset to sneakers. Crafted by artisans in Spain and Portugal, the brand blends timeless shapes with sculptural edges, plant‑based materials, and an anti‑trend approach that keeps sustainability at the centre.

For fragrance lovers, Trudon offers centuries‑deep craftsmanship across perfumes, candles, and home scent. Striking green and red glass, gold detailing, and meticulous production anchor the brand’s modern take on heritage luxury.

Stay ahead of the curve. Explore the selection of new women’s brands at END. below.