Story mfg.

Story mfg. womenswear lives by the philosophy that “clothing is skincare” – so why not make it part of your daily routine? From bark and berries to sunlight and soil, Story mfg. transforms nature into colour. Their plant-based dyes create rich, organic hues that are as kind to the planet as they are to your skin. Story mfg. believes fashion should do more than just look good—it should feel good, too. Their approach champions slow, thoughtful processes that respect both people and the planet.

Explore the London label’s latest collection at END., where hand-finished details and rich, sustainable fabrics make its womenswear a fan favourite. If you're drawn to the gorpcore aesthetic but prefer a more handcrafted approach over high-tech gear, Story mfg. has you covered. The laidback Forager pants and jackets take cues from military cargo styles, adding a touch of playfulness to functional design. Casual occasions call for a Story mfg. T-shirt—cut from organic cotton and feeling just as good as it looks. Plus, each piece is made using traditional crafting techniques inspired by vintage workwear—designed to last, so you can ditch the cycle of endless replacements.

“Born out of a desire for a more authentic, fulfilling, and kind approach to fashion,” Story mfg. champions sustainability with a mission that goes beyond "zero impact"—instead striving for a positive impact to help reverse the industry’s historical damage. From using only non-toxic, skin-kind fabrics and dyes to embracing natural elements once used throughout history, the brand puts eco-friendly comfort at the core of every design.

Slow, considered, and always creative—Story mfg. redefines what sustainable fashion can be. So, what are you waiting for? Join the journey and bring Story mfg. womenswear into your wardrobe today!