House of Sunny

At a time when the industry is rethinking its relationship with consumption, House of Sunny’s slow-fashion approach and strong design language have made it both relevant and refreshingly original. It’s a London-based label redefining what contemporary fashion looks and feels like. Founded in 2011 by designer Sunny Williams, the brand began as a small East London project with a big idea – to create clothing that felt nostalgic yet modern, expressive yet sustainable. Over a decade later, it’s become one of the most recognisable names in the new wave of independent fashion, loved for its vibrant aesthetic and ethical approach.

For statement styling without compromise, House of Sunny clothing delivers on every front. It’s a brand that creates considered pieces and beyond the visual appeal lies a genuine ethos. Think faux fur, vegan leather and recycled and organic fabrics, eco-conscious staples that can be worn season after season. 

Its rise has been built through community, who have embraced the brand’s signature look: retro silhouettes, saturated hues, and texture-rich fabrics that capture joy and self-expression. From bold, intricate knitwear and funky tops to dreamy dresses and standout jackets, House of Sunny has you covered for playful pieces that will brighten up your wardrobe. Like the Tripper cardigan, which each season is reworked through the brand’s creative lens, bringing a new scene to life.

As trends shift towards an appreciation for craftsmanship, expressive designs, and the ongoing revival of Y2K and ‘70s nostalgia, the brand sits at the intersection of it all. In a landscape overflowing with fast-fashion and fleeting micro-trends, House of Sunny’s mix of integrity and strong visual storytelling offers a refreshing perspective – proving that fashion can still feel fun, imaginative, and genuinely meaningful.

Shop discounts in the House of Sunny sale.