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Obey Womens

From an absurdist sticker entitled “Andre the Giant has a Posse” made by Shepard Fairey in 1989 to a cult clothing line launched with the help of Mike Ternosky in 2001, OBEY womenswear is one of the best streetwear labels in the ‘biz. So we’d recommend obeying to the brand, and grabbing the latest launches from END.! Simultaneously a global street art campaign, body of fine art, and cult clothing collection in one, OBEY for women is a must-know name for any sharp dresser. Rooted in the DIY culture of punk rock and skateboarding spheres, Fairey and Ternosky’s work is stepped in self-empowerment and biting sarcasm, encouraging us to “take heed of the propagandists out to bend the world to their agendas” with its imperative logo. The name itself, OBEY, originates from John Carpenter’s 1988 seminal film They Live - a homage to Fairey’s love of pop culture and commercial marketing. With women’s clothing by OBEY, “the medium is the message”, so there’s always plenty to look out for. From collaborations with the likes of the Keith Haring Foundation to Levi's, the brand spreads its message through a variety of different designs. Whether it’s belts and bags, or shorts and shirts, there’s plenty of workwear, military-infused basics to fill your wardrobe and take you from the city streets to monday’s meetings in style.

Discover discounts in the women's OBEY sale.

30 products
Obey Swirls Jacquard Zip JacketBrown Multi
NZ$423
Obey Mend Stitch Crew SweaterCaramel
NZ$259
Obey Delirium CardiganBrown Multi
NZ$292
Obey Julian Button Down SweaterAspalt
NZ$292
Obey Lula Flight PantSage
NZ$225
Obey Zone Stripe SweaterNavy
NZ$292
Obey Aura Crew SweaterTaupe
NZ$285
Obey Fritz JacketChocolate Faded Wash
NZ$361NZ$216
40% off
Obey Irina Pleated TrousersGrey Multi
NZ$259NZ$156
40% off
Obey Marion Utility SkirtGreen
NZ$216NZ$120
45% off
Obey Fritz Carpenter Denim JeansChocolate Faded Wash
NZ$251NZ$113
55% off
Obey Leah Iii Baggy Double Knee Denim JeansYellow Tint Wash
NZ$285NZ$114
60% off
Obey Esme Polo SweaterChocolate
NZ$259NZ$156
30% off
Obey Brighton Carpenter PantTwig
NZ$259NZ$104
50% off
Obey Angry Dog T-ShirtBlack
NZ$102NZ$66
35% off
Obey Tappi Puffer JacketOlive Multi
NZ$423NZ$213
50% off
Obey Leah Baggy Denim JeansRinse
NZ$320NZ$97
70% off
Obey Laurel Stripe Polo TopCement Multi
NZ$216NZ$120
35% off
Obey Juniper Oversized Trucker JacketRinse
NZ$361NZ$145
60% off
Obey Camille Waffle TrousersMuted White
NZ$225NZ$125
45% off
Obey Eli Pleated ShortFaded Black
NZ$199NZ$90
55% off
Obey Camille Waffle ShirtMuted White
NZ$225NZ$90
60% off
Obey Sol Polo T-ShirtUnbleached Multi
NZ$199NZ$90
55% off
Obey Rose HoodieUnbleached
NZ$225NZ$90
50% off
Obey Eli Pleated ShortLight Indigo
NZ$199NZ$90
55% off
Obey Briana Open Knit ShirtHydrangea
NZ$189NZ$76
50% off
Obey Cities Crewneck SweaterCoronet Blue
NZ$199NZ$70
45% off
Obey Hudson Mesh Tank TopJava Brown
NZ$156NZ$47
70% off
Obey Force For Chaos Crop T-ShirtDark Brown
NZ$102NZ$42
60% off
Obey Scribble Square Cami TopClay
NZ$102NZ$32
70% off