ICECREAM

Born from the minds of Pharrell Williams and NIGO, ICECREAM has become a uniform worn from skateparks to street corners — flipping trends with loud graphics, vivid colour palettes, and a don’t-box-me-in attitude. Now, the brand’s signature energy hits the world of womenswear: same Running Dog, same fearless spirit, but brand new silhouettes especially for her.

From knitwear and hoodies to oversized tees, ICECREAM womenswear brings the same brand DNA we all know and love with fresh, feminine twists. Skateboarding, music and American collegiate style remain as central influences, with varsity jackets, baggy jeans and baseball caps joining the line-up. Trucker style ICECREAM denim jackets come branded with double scoop graphics and Running Dogs galore, while cropped vest tops and bralettes deliver a whole new ICECREAM flavour altogether. 

This is ICECREAM with extra sprinkles. Bold, sweet and impossible to ignore, it’s a fresh serving of an iconic brand. Sample the new collection for yourself, available in all your favourite flavours at END.