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Good American

Innovative and solution led, Good American is the product of socialite Khloé Kardashian and London-born designer Emma Gredes’ business relationship. Founded in 2016, the label makes garments for the modern woman, championing inclusivity, enhancing curves and representing body acceptance. 

Made by women, for women, the ethos behind Good American is to challenge industry norms by empowering women to feel confident no matter their size or shape. Designed for a curvier individual, the label’s products are available in an impressive full size range, offering quality, style, and substance; it challenges the industry's limited sizing and non-inclusive beauty standards.

Defining the range, Good American jeans are what sets the brand apart. With influential original styles just as popular as newcomers inspired by 90s nostalgia, it's no surprise that the Good American denim launch broke the record for the biggest sales in fashion history. 

Designed with a fit-first philosophy that celebrates female power, pair your jeans with a Good American bodysuit that’s skimming yet comfortable. Upgrading evening looks, a Good American jumpsuit is designed with an emphasis on comfortable fits whilst still focusing on curve flattering. 

With an array of year-round attire including macs, jackets and coats, the label’s functional outerwear serves your cold weather fits whilst pared-back basics are the foundation for your day to day looks.

83 products
Good American Weightless Scuba BodysuitBlack
₩146,850
Good American Poplin Oversized ShirtIndigo Stripe
₩245,850
Good American Super Stretch Long Sleeve T-ShirtBlack
₩107,250
Good American Super Stretch V-Neck Baby T-ShirtHeather Grey
₩97,350
Good American Good Standard Baggy JeansIndigo
₩245,850
Good American Jeanius Crop Good Skate SweatpantsBlack
₩206,250
Good American Jeanius Zip Up HoodieBlack
₩196,350
Good American Crystal Denim JacketIndigo
₩371,250
Good American Good Standard Straight Crystal JeansIndigo
₩371,250
Good American Good Standard Barrel JeansGrey Lucky Leopard
₩278,850
Good American Mesh BustierLucky Leopard
₩146,850
Good American Weightless Scuba Corset BodysuitBlack
₩173,250₩86,625
50% off
Good American Faux Leather Good 90s Mini SkirtBlack
₩255,750₩102,300
60% off
Good American Button Front Knit CardiganChili
₩288,750₩173,250
40% off
Good American Button Front Knit CardiganVanilla
₩288,750₩173,250
40% off
Good American Knit Deep V Knit SweaterMelange Grey
₩278,850₩111,540
60% off
Good American Good Standard Ease Leopard JeansLucky Leopard
₩305,250₩183,150
40% off
Good American Canvas Cropped Barrel PantsCanvas
₩255,750₩153,450
40% off
Good American Scuba Scoop Neck BodysuitWhite
₩163,350₩98,010
40% off
Good American Super Stretch Baby T-ShirtEcru & Chili Wide Stripe
₩97,350₩58,410
40% off
Good American Weightless Scuba Sleeveless TankFig
₩130,350₩78,210
40% off
Good American Weightless Scuba Sleeveless TankCotton Candy Pink
₩130,350₩71,693
45% off
Good American Good Extreme Barrel JeansBlack
₩278,850₩167,310
40% off
Good American The Khloé JeanIndigo
₩288,750₩173,250
40% off
Good American Good Extreme Barrel ShortsBlack
₩229,350₩137,610
40% off
Good American Denim Shirt DressIndigo
₩371,250₩185,625
50% off
Good American Cable Knit Mini DressCollegiate Stripe
₩262,350₩157,410
40% off
Good American Good Extreme Barrel JeansIndigo
₩278,850₩195,195
30% off
Good American Lite Linen Bermuda ShortIndigo
₩229,350₩149,078
35% off
Good American Lite Linen Denim PantsIndigo
₩278,850₩139,425
50% off
Good American Lite Linen PantsMartini Olive
₩245,850₩135,218
45% off
Good American Poplin Bubble ShirtCandy Stripe
₩245,850₩122,925
50% off
Good American Twill Mini SkirtCloud White
₩163,350₩89,843
45% off
Good American Twill Parachute Bubble TopBlack
₩163,350₩89,843
45% off
Good American Lite Linen Bermuda ShortMartini Olive
₩229,350₩137,610
40% off
Good American Good Standard Ease Bermuda ShortsIndigo
₩229,350₩137,610
40% off
Good American Parachute PantsBlack
₩229,350₩114,675
50% off
Good American Scuba Corset BodysuitBlack
₩179,850₩89,925
50% off
Good American Denim Cargo ShortIndigo
₩229,350₩114,675
50% off
Good American Twill Cargo ShortBark
₩229,350₩114,675
50% off
Good American Jeanius Fitted T-ShirtIndigo
₩97,350₩48,675
50% off
Good American Crochet ShirtEcru
₩212,850₩106,425
50% off
Good American Crochet PantEcru
₩229,350₩103,208
45% off
Good American Good Ease Relaxed JeansIndigo
₩311,850₩93,555
70% off
Good American Pointelle Henley Tank TopWhite
₩97,350₩48,675
50% off
Good American Crewneck SweaterCloud White
₩265,815₩132,908
50% off
Good American Denim Cargo PantIndigo
₩304,429₩91,329
70% off
Good American Cotton Pointelle CardiganWhite
₩102,465₩46,109
55% off
Good American Cotton Pointelle Baby TeeWhite
₩87,615₩35,046
60% off
Good American Denim Uniform ShirtIndigo
₩236,115₩106,252
55% off
Good American Gingham Good 90S BottomBlack Gingham
₩146,850₩73,425
50% off
Good American Gingham Square Neck Support BraBlack Gingham
₩146,850₩73,425
50% off
Good American Plush Oversized CardiganWarm Caramel
₩311,850₩124,740
60% off
Good American Faux Fur Oversized Collared CoatWarm Caramel
₩437,250₩196,763
55% off
Good American Good Ease Adjustable Tab Baggy JeansIndigo
₩295,350₩132,908
55% off
Good American 90's Pleated TrouserIndigo
₩295,350₩88,605
70% off
Good American Denim Halter VestIndigo
₩245,850₩73,755
70% off
Good American Crystal Crewneck SweatshirtBlack
₩229,350₩126,143
45% off
Good American Crystal Wide Leg SweatpantsBlack
₩278,850₩97,598
65% off
Good American Crystal Crewneck SweatshirtWinter Sky
₩210,585₩84,234
60% off
Good American Crystal Wide Leg SweatpantsWinter Sky
₩256,035₩76,811
70% off
Good American Pleated JeanIndigo
₩265,125₩106,050
60% off
Good American Rhinestone Poplin Good ShirtHot Girl Stripe
₩271,185₩81,356
70% off
Good American Crystal Baby TeeWhite
₩134,835₩40,451
70% off
Good American Cord Good SkateFlax001
₩265,125₩79,538
60% off
Good American Scuba Crewneck BodysuitBlack
₩119,685₩41,890
55% off
Good American Oversized ShirtIndigo
₩249,975₩74,993
70% off
Good American Fuzzy Baby TeeBlack
₩195,435₩58,631
70% off
Good American Fuzzy CardiganBlack
₩249,975₩99,990
60% off
Good American Scuba Scoop BodyBark
₩149,985₩59,994
60% off
Good American Heavy Cozy JumperIvory
₩249,975₩112,489
55% off
Good American Suiting Good 90S Pleated TrouserBlack
₩265,125₩132,563
50% off
Good American Suiting VestBlack
₩195,435₩58,631
70% off
Good American Poplin Hook & Eye CorsetBlack
₩195,435₩58,631
70% off
Good American Virgo Rib Half Zip BodyShort Bread
₩280,275₩84,083
60% off
Good American 90s Loose Drawstring Belt JeansIndigo
₩248,989₩74,697
70% off
Good American Good Curve Straight Step JeansIndigo
₩262,165₩78,650
70% off
Good American Parachute PantFatigue
₩204,199₩81,680
60% off
Good American Cargo SkirtCanyon
₩248,989₩74,697
60% off
Good American Baby T-ShirtBlack
₩89,385₩35,754
60% off
Good American Bermuda ShortIndigo
₩204,199₩81,680
60% off
Good American Slim Fitted TeeFatigue Green
₩104,075₩31,223
70% off
Good American Good Boy Twisted Slit JeansIndigo
₩249,975₩99,990
60% off