Damson Madder

Born in Camden during spring in 2020, Damson Madder believes you should never have to choose between your dream wardrobe and the environment. Founded by Emma Hill, the female-ran brand set out to prove that exciting design and responsible fashion can coexist — and that remains the mission today.

Starting out by experimenting with natural dyes, two favourites came to inspire the brand’s name: Damson, a rich plum, and Madder, a flower. Recycled and deadstock materials became part of the mix, sourcing bold colours, animal prints; never sacrificing the brand’s distinct, playful design language in the process. The result is fashion that feels good, looks good, and does good.

Bow closures, quilted textures, and more ruffles than you can count? Damson Madder turns everyday dressing into a serotonin rush. Picture a Damson Madder dress with detachable puff sleeves, Damson Madder bags with intricate embroidery, Damson Madder T-shirts with bright, playful graphics, and Damson Madder scarves that feel softer than you’ve ever felt before. 

And if you’re staying in, Damson Madder pyjamas make lounging feel like the main event. Landing in matching sets with vivid patterns, frilly detailing and breathable, organic cotton fabrications, they make a lazy day feel totally worth it. There’s options if you’re stepping out, too — Damson Madder coats, jackets and gilets are sure to brighten up cold and dreary days.

If your wardrobe is brimming with Damson Madder, then your home deserves the same treatment. Damson Madder homeware delivers the same personality-filled design that we’ve come to love. There’s even something for your furry friends!

Reduce the pace and join Damson Madder in the slow lane. Shop womenswear, accessories and homeware at END.