A.P.C.

An acronym for Atelier de Production et de Création, Parisian label A.P.C. is a luxury brand that is championed for its refined aesthetic, worn and loved by Hypebeasts and Scandi aficionados alike. Rising to global fame for its early use of Japanese selvedge denim, A.P.C. became unstoppable, creating timeless pieces ranging from jewellery to homeware, staying true to its minimalist roots.

A.P.C. began when Tunisian-born designer Jean Touitou stumbled into an entry-level fashion position by accident back in 1987, working for Takada Kenzo, who ignited his love for high-quality, minimalist design with Japanese influences. This continued into the launch of the first-ever A.P.C. womenswear collection, where bags and jewellery highlighted the French label’s now-iconic aesthetic. A.P.C. forgoes bold branding in favour of a refined hallmark, one that punctuates everything from premium leather to casual sweats, unsurprisingly cementing its legacy in the fashion world. 

The Grace Bag and Demi Lune Crossbody are two standout pieces we love at END., pairing effortlessly with the label’s high-rise denim and logo tops. The use of understated colour palettes and classic materials is what sets the label apart and continues to be a key part of the brand’s success today. Designed through an artistic lens, whether it's sweatshirts or classic jackets, the A.P.C. women’s collection at END. has it all.

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