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Good American

Innovative and solution led, Good American is the product of socialite Khloé Kardashian and London-born designer Emma Gredes’ business relationship. Founded in 2016, the label makes garments for the modern woman, championing inclusivity, enhancing curves and representing body acceptance. 

Made by women, for women, the ethos behind Good American is to challenge industry norms by empowering women to feel confident no matter their size or shape. Designed for a curvier individual, the label’s products are available in an impressive full size range, offering quality, style, and substance; it challenges the industry's limited sizing and non-inclusive beauty standards.

Defining the range, Good American jeans are what sets the brand apart. With influential original styles just as popular as newcomers inspired by 90s nostalgia, it's no surprise that the Good American denim launch broke the record for the biggest sales in fashion history. 

Designed with a fit-first philosophy that celebrates female power, pair your jeans with a Good American bodysuit that’s skimming yet comfortable. Upgrading evening looks, a Good American jumpsuit is designed with an emphasis on comfortable fits whilst still focusing on curve flattering. 

With an array of year-round attire including macs, jackets and coats, the label’s functional outerwear serves your cold weather fits whilst pared-back basics are the foundation for your day to day looks.

83 products
Good American Poplin Oversized ShirtIndigo Stripe
¥26,075
Good American Super Stretch Long Sleeve T-ShirtBlack
¥11,375
Good American Weightless Scuba BodysuitBlack
¥15,575
Good American Super Stretch V-Neck Baby T-ShirtHeather Grey
¥10,325
Good American Good Standard Baggy JeansIndigo
¥26,075
Good American Jeanius Crop Good Skate SweatpantsBlack
¥21,875
Good American Jeanius Zip Up HoodieBlack
¥20,825
Good American Crystal Denim JacketIndigo
¥39,375
Good American Good Standard Straight Crystal JeansIndigo
¥39,375
Good American Good Standard Barrel JeansGrey Lucky Leopard
¥29,575
Good American Mesh BustierLucky Leopard
¥15,575
Good American Weightless Scuba Corset BodysuitBlack
¥18,375¥9,188
50% off
Good American Faux Leather Good 90s Mini SkirtBlack
¥27,125¥10,850
60% off
Good American Button Front Knit CardiganChili
¥30,625¥18,375
40% off
Good American Button Front Knit CardiganVanilla
¥30,625¥18,375
40% off
Good American Knit Deep V Knit SweaterMelange Grey
¥29,575¥11,830
60% off
Good American Good Standard Ease Leopard JeansLucky Leopard
¥32,375¥19,425
40% off
Good American Canvas Cropped Barrel PantsCanvas
¥27,125¥16,275
40% off
Good American Scuba Scoop Neck BodysuitWhite
¥17,325¥10,395
40% off
Good American Super Stretch Baby T-ShirtEcru & Chili Wide Stripe
¥10,325¥6,195
40% off
Good American Weightless Scuba Sleeveless TankFig
¥13,825¥8,295
40% off
Good American Weightless Scuba Sleeveless TankCotton Candy Pink
¥13,825¥7,604
45% off
Good American Good Extreme Barrel JeansBlack
¥29,575¥17,745
40% off
Good American The Khloé JeanIndigo
¥30,625¥18,375
40% off
Good American Good Extreme Barrel ShortsBlack
¥24,325¥14,595
40% off
Good American Denim Shirt DressIndigo
¥39,375¥19,688
50% off
Good American Cable Knit Mini DressCollegiate Stripe
¥27,825¥16,695
40% off
Good American Good Extreme Barrel JeansIndigo
¥29,575¥20,703
30% off
Good American Lite Linen Bermuda ShortIndigo
¥24,325¥15,811
35% off
Good American Lite Linen Denim PantsIndigo
¥29,575¥14,788
50% off
Good American Lite Linen PantsMartini Olive
¥26,075¥14,341
45% off
Good American Poplin Bubble ShirtCandy Stripe
¥26,075¥13,038
50% off
Good American Twill Mini SkirtCloud White
¥17,325¥9,529
45% off
Good American Twill Parachute Bubble TopBlack
¥17,325¥9,529
45% off
Good American Lite Linen Bermuda ShortMartini Olive
¥24,325¥14,595
40% off
Good American Good Standard Ease Bermuda ShortsIndigo
¥24,325¥14,595
40% off
Good American Parachute PantsBlack
¥24,325¥12,163
50% off
Good American Scuba Corset BodysuitBlack
¥19,075¥9,538
50% off
Good American Denim Cargo ShortIndigo
¥24,325¥12,163
50% off
Good American Twill Cargo ShortBark
¥24,325¥12,163
50% off
Good American Jeanius Fitted T-ShirtIndigo
¥10,325¥5,163
50% off
Good American Crochet ShirtEcru
¥22,575¥11,288
50% off
Good American Crochet PantEcru
¥24,325¥10,946
45% off
Good American Good Ease Relaxed JeansIndigo
¥33,075¥9,923
70% off
Good American Pointelle Henley Tank TopWhite
¥10,325¥5,163
50% off
Good American Crewneck SweaterCloud White
¥28,195¥14,098
50% off
Good American Denim Cargo PantIndigo
¥32,289¥9,687
70% off
Good American Cotton Pointelle CardiganWhite
¥10,869¥4,891
55% off
Good American Cotton Pointelle Baby TeeWhite
¥9,295¥3,718
60% off
Good American Denim Uniform ShirtIndigo
¥25,045¥11,270
55% off
Good American Gingham Good 90S BottomBlack Gingham
¥15,575¥7,788
50% off
Good American Gingham Square Neck Support BraBlack Gingham
¥15,575¥7,788
50% off
Good American Plush Oversized CardiganWarm Caramel
¥33,075¥13,230
60% off
Good American Faux Fur Oversized Collared CoatWarm Caramel
¥46,375¥20,869
55% off
Good American Good Ease Adjustable Tab Baggy JeansIndigo
¥31,325¥14,096
55% off
Good American 90's Pleated TrouserIndigo
¥31,325¥9,398
70% off
Good American Denim Halter VestIndigo
¥26,075¥7,823
70% off
Good American Crystal Crewneck SweatshirtBlack
¥24,325¥13,379
45% off
Good American Crystal Wide Leg SweatpantsBlack
¥29,575¥10,351
65% off
Good American Crystal Crewneck SweatshirtWinter Sky
¥22,240¥8,896
60% off
Good American Crystal Wide Leg SweatpantsWinter Sky
¥27,040¥8,112
70% off
Good American Pleated JeanIndigo
¥28,000¥11,200
60% off
Good American Rhinestone Poplin Good ShirtHot Girl Stripe
¥28,640¥8,592
70% off
Good American Crystal Baby TeeWhite
¥14,240¥4,272
70% off
Good American Cord Good SkateFlax001
¥28,000¥8,400
60% off
Good American Scuba Crewneck BodysuitBlack
¥12,640¥4,424
55% off
Good American Oversized ShirtIndigo
¥26,400¥7,920
70% off
Good American Fuzzy Baby TeeBlack
¥20,640¥6,192
70% off
Good American Fuzzy CardiganBlack
¥26,400¥10,560
60% off
Good American Scuba Scoop BodyBark
¥15,840¥6,336
60% off
Good American Heavy Cozy JumperIvory
¥26,400¥11,880
55% off
Good American Suiting Good 90S Pleated TrouserBlack
¥28,000¥14,000
50% off
Good American Suiting VestBlack
¥20,640¥6,192
70% off
Good American Poplin Hook & Eye CorsetBlack
¥20,640¥6,192
70% off
Good American Virgo Rib Half Zip BodyShort Bread
¥29,600¥8,880
60% off
Good American 90s Loose Drawstring Belt JeansIndigo
¥26,299¥7,890
70% off
Good American Good Curve Straight Step JeansIndigo
¥27,689¥8,307
70% off
Good American Parachute PantFatigue
¥21,569¥8,628
60% off
Good American Cargo SkirtCanyon
¥26,299¥7,890
60% off
Good American Baby T-ShirtBlack
¥9,440¥3,776
60% off
Good American Bermuda ShortIndigo
¥21,569¥8,628
60% off
Good American Slim Fitted TeeFatigue Green
¥10,995¥3,299
70% off
Good American Good Boy Twisted Slit JeansIndigo
¥26,405¥10,562
60% off