FUCT

Launched by Erik Brunetti and Natas Kaupas in 1990, FUCT is a Californian based brand, rooted firmly in anti establishment and youthful rebellion. With the label's name a deliberate misspelling of a vulgar term, FUCT clothing takes a subversive streetwear approach.to its collections.

Standing up against creative authority, FUCT menswear is known for its counterculture messaging and satirical use of pop-culture iconography. Pioneering the industry, FUCT t-shirts push messages of creative freedom of expression, so the label’s popularity with youth subcultures shouldn't come as a surprise.

Influencing other streetwear labels FUCT men’s clothing is unfussed by trends, instead it stays true to its counterculture DNA.