Acne Studios

If the fashion world’s sustained obsession with Scandi-chic styling could be pinpointed to one brand, it’d undoubtedly be womenswear favourite Acne Studios. Co-founded in 1996 by Johnny Johansson, the label took off when it distributed 100 of its original raw denim, straight-leg jeans to friends and family while the rest of the world was still rocking bootcuts — and the rest is history.

Built on this foundation of denim, Acne Studios has carved out its own unique Scandinavian aesthetic that consists of an eclectic mix of no-nonsense staples, statement oversized outerwear and ahead-of-the-curve styling that Johansson has dubbed ‘maximal minimalism’.

Acne Studios women’s clothing takes this a step further. Of course, you’ll still notice signature pieces like iconic chunky Acne Studios scarves, playful knitwear and baggy fit trousers, but structured tailoring and sculptural bags — like the Musubi mini — abound, too.

The brand’s elevated essentials are united with that signature straight-faced smiley logo. Taking inspiration from the Swedish idea of ‘lagom’, meaning ‘not too little, not too much’, this quirky motif perfectly exemplifies the label’s effortlessly cool style codes and unbothered attitude. Look out for it on relaxed fit Acne Studios T-shirts, complete with overdyed finishes and distressed details that show the beauty in imperfection.

Shop the women’s Acne Studios selection at END. and discover Scandi style with a twist.

Check out our Acne Studios Brand Profile for everything you need to know about Acne Studios! And discover discounts in the Acne Studios Sale.