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  3. Fruity Booty

Fruity Booty

London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.

Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.

With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.

70 products
Fruity Booty Flock Polka BraBlack
HK$625
Fruity Booty Red Moss BraRed
HK$529
Fruity Booty Broderie Capri PantsWhite
HK$665
Fruity Booty Double Layer Long Sleeve TopBlue
HK$819
Fruity Booty Stripe Long Sleeve TopBlue
HK$665
Fruity Booty Second Skins 3/4 Length TopNavy
HK$665
Fruity Booty Broderie Cindy BraWhite
HK$529
Fruity Booty Cotton Terry CardiganBlue
HK$819
Fruity Booty Double Layer Long Sleeve TopGrey & Ecru
HK$819
Fruity Booty Ditsy Floral CardiganWhite
HK$625
Fruity Booty Double Layer Long Sleeve TopCream
HK$819
Fruity Booty Second Skins 3/4 Length TopBrown
HK$665
Fruity Booty Juliette Vest TopCream
HK$665
Fruity Booty Mesh Mini DressBlack
HK$1,059
Fruity Booty Cotton Terry PantsBlue
HK$769
Fruity Booty Jersey Midi DressBlack
HK$1,155
Fruit Booty Rosette BraWhite
HK$480
Fruity Booty Jersey Stripe T-ShirtBlue
HK$625
Fruity Booty Double Layer TankPink & Grey
HK$759
Fruity Booty Leopard BraBrown
HK$529
Fruity Booty Cotton Jersey BraPink
HK$529
Fruity Booty Second Skin T-ShirtOff White
HK$569
Fruity Booty Commando ThongPink
HK$240
Fruity Booty Flock Polka BriefBlack
HK$375
Fruity Booty Broderie Cindy BriefWhite
HK$339
Fruity Booty Cotton Jersey BriefPink
HK$339
Fruity Booty Rosette BriefWhite
HK$279
Fruity Booty Red Moss BriefRed
HK$279
Fruity Booty Ditsy Floral LeggingWhite
HK$579
Fruity Booty Ditsy Floral VestWhite
HK$475
Fruity Booty Stripe Long Sleeve TopPurple
HK$665
Fruity Booty Leopard ThongBrown
HK$279
Fruity Booty Icing Lacie ThongCream & Blue
HK$375HK$281
25% off
Fruity Booty Isola Sparkly Cardigan SetPurple
HK$1,440HK$720
50% off
Fruity Booty Nonna Polka DressTan
HK$915HK$549
40% off
Fruity Booty Meringue Tank TopNavy
HK$569HK$370
35% off
Fruity Booty Second Skin TeeBrown
HK$579HK$347
40% off
Fruity Booty Meringue ShortiesNavy
HK$435HK$261
40% off
Fruity Booty Polka TrousersBlack
HK$865HK$562
35% off
Fruity Booty Mesh 3/4 Sleeve TopBlack
HK$625HK$438
30% off
Fruity Booty Icing Lacie BraCream & Blue
HK$529HK$344
35% off
Fruity Booty Meringue Lace TankCream
HK$569HK$341
40% off
Fruity Booty Second Skins V-NeckNavy
HK$665HK$432
35% off
Fruity Booty Frizzante Bikini TopAqua White
HK$569HK$370
35% off
Fruity Booty Celeste Bikini TopAqua
HK$569HK$370
35% off
Fruity Booty Pink Stripe BloomerPink Stripe
HK$569HK$370
35% off
Fruity Booty Carmen Bikini TopPink
HK$569HK$341
40% off
Fruity Booty Olsen Towel SkirtEcru
HK$569HK$341
40% off
Fruity Booty Frizzante Bikini BottomAqua White
HK$375HK$244
35% off
Fruity Booty Celeste Bikini BottomAqua
HK$375HK$244
35% off
Fruity Booty Melanzane Bikini BottomBurgundy
HK$375HK$244
35% off
Fruity Booty Carmen Bikini BottomPink
HK$375HK$225
40% off
Fruity Booty Check Mini DressRed & White
HK$855HK$599
30% off
Fruity Booty Tan Polka TopTan
HK$819HK$491
40% off
Fruity Booty Fish TankBaby Blue & Navy
HK$569HK$313
45% off
Fruity Booty Check SkirtWhite
HK$625HK$281
55% off
Fruity Booty Shania Bikini TopLeo
HK$569HK$370
35% off
Fruity Booty Shania Bikini BottomLeo
HK$375HK$244
35% off
Fruity Booty Weekday SetMulti
HK$1,435HK$789
45% off
Fruity Booty Second Skin Tank TopOff White
HK$569HK$341
40% off
Fruity Booty Posy Jaquard Short Sleeve TopPink & Grey
HK$569HK$341
40% off
Fruity Booty Lucky Stripe Polo TopStripe
HK$720HK$432
40% off
Fruity Booty Second Skin T-ShirtBlack
HK$569HK$398
30% off
Fruity Booty Blush Rosette Pointelle TopPink
HK$569HK$313
45% off
Fruity Booty Second Skin Tank TopBlack
HK$569HK$285
50% off
Fruity Booty Poplin BoxersWhite
HK$435HK$283
35% off
Fruity Booty Marina Bikini BottomNavy & White
HK$339HK$220
35% off
Fruity Booty Posy Jacquard ShortiesPink & Grey
HK$435HK$196
55% off
Fruity Booty Commando ThongBlack
HK$240HK$144
40% off
Fruity Booty Commando ThongWhite
HK$240HK$144
40% off
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