Born on the dancefloor where everyone’s equal and anything goes, Charles Jeffrey LOVERBOY is all about clothing that can be worn by anyone, in any way imaginable. At the heart of every collection is an unapologetic celebration of identity, diversity, and the radical power of self-expression. It's fashion informed by spectacle—a party that everyone is invited to.
The brainchild of Glaswegian designer Charles Jeffrey, LOVERBOY is an ode to the drag queens, performers, and costumiers who’ve shaped its world. Scottish heritage and tradition—complete with a healthy dose of tartan—are teased into the aesthetics of London’s queer nightlife scene, telling the story of Jeffrey’s own identity and turning it into something revolutionary and new. It’s design that embraces the chaos and dares to be different—expect a potent mix of punk, pagan, music and art every season.
END.’s curated selection of Charles Jeffrey LOVERBOY womenswear carves out a subversive edge in your wardrobe essentials, bringing loud prints, bright colours and subcultural references together in total harmony. You’ll recognise the brand’s bestselling animal-eared beanie, a cult-favourite accessory that’s been donned by anyone who’s anyone. This beloved piece is reworked in countless colours, textures and styles inspired by furry friends.
Tired of lifeless fashion? Avant-garde knitwear and distressed denim jackets will stop you in your tracks, while graphic T-shirts capture the energy, chaos, and creativity that make up LOVERBOY’s underground roots. You’re invited to play dress-up: to celebrate the transformative power of fashion and find joy in embracing who you truly are.