Culture

NEW BALANCE 990V5 VEGAN FRIENDLY WITH COOKDAILY'S KING COOK

17 January 2022

Finding connection through cooking vegan cuisine, CookDaily's King "Cook" Senathit invites END. & New Balance into his world of modern-day veganism to celebrate the upcoming 990V5 "Vegan Friendly".

A champion of contemporary veganism, CookDaily’s King “Cook” Senathit has worked tirelessly to cultivate a modern approach to vegan cuisine with his series of restaurants in East London, changing perceptions of veganism to encourage an animal-friendly way of living and thinking.
King Cook from CookDaily for New Balance 990v5 vegan sneaker
“When I gave up meat in 2009, I felt lighter – not just physically but mentally.”
Establishing CookDaily in 2015 after years of experience working in professional kitchens, King Cook offers a variety of vegan dishes that combine Southeast Asian cooking techniques and ingredients with flavours from around the globe.
King Cook from CookDaily for New Balance 990v5 vegan sneaker
King Cook from CookDaily for New Balance 990v5 vegan sneaker
King Cook from CookDaily for New Balance 990v5 vegan sneaker
Channelling his own decision to go vegan, the East London chef found connection through food – a way to build community and to develop what it means to be vegan.
King Cook from CookDaily for New Balance 990v5 vegan sneaker
“I’m excited about the future of veganism, I feel like it’s going to be a normal thing.”
Commemorating the release of New Balance’s 990v5 sneaker in a limited-edition vegan friendly make-up, King Cook takes us through what it means to be vegan in the modern age and how the choice has impacted his life for the better.
King Cook from CookDaily for New Balance 990v5 vegan sneaker

Release information

New Balance M990JS5 - Made in the USA

Grey

M990JS5

21.01.2022

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