Few brands can claim a philosophy as enduring as ASICS. Founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, its name is derived from the Latin phrase Anima Sana In Corpore Sano — "a healthy mind in a healthy body". More than a slogan, it remains the foundation of everything ASICS does, from elite performance footwear to the lifestyle icons that now populate wardrobes around the world.
While running remains at the heart of the brand, ASICS has become just as influential beyond it. Styles like the GEL-KAYANO 14 and GEL-1130 began life focused on performance before finding an unexpected second chapter in contemporary fashion. It's a journey that speaks to ASICS' greatest strength: creating products that solve real problems first — and look good doing it.
