Women's New Balance 740

Originally worn into the ground as a beloved running shoe in the 2000s, the New Balance 740 is back to do it all over again. The Boston-based sneaker giant isn’t just reimagining the 740; it’s unearthing everything that made the original so special.

Calling back to the golden era of running, women’s New Balance 740 sneakers are built with open mesh, dynamic overlays and a segmented midsole, bringing familiar performance-minded elements into a whole new realm. New Balance’s proprietary technologies are all working hard underfoot too, with shock-absorbing ABZORB technology and a grippy outsole securing their status as a trusty all-round lifestyle pair.

The 740 first reappeared on our shelves in 2024 and since then it’s grown into its visual rhythm with effortless ease. From retro-inspired metallic detailing to bright pops of colour and contrast gum soles, the silhouette continues to evolve — and it isn’t stopping anytime soon. Sharper than ever before, this is the New Balance style that brings the past forward, with purpose. And for a style that’s always been about movement, it’s no wonder that it’s made its journey from the track, to the archives, to the streets: just as if it never left.

This is the New Balance 740: a cult-classic, resurrected from the 2000s in all its glory. Shop our sneaker collection below and see for yourself.