Polaroid Originals

In a world where thousands of photos live unseen in camera rolls, Polaroid offers something different. Founded in 1937 by inventor Edwin Land, the brand built its reputation on making memories tangible, creating instant cameras that transformed photography forever. The result is as appealing today as it was then: distinctive square prints, rich character and the simple pleasure of watching an image appear in front of your eyes.

By 1948, Polaroid had developed its first camera, becoming the brand to know despite the rise of digital photography. Today, the renewed love for analogue photography has brought the Polaroid name back into the spotlight, reintroducing its vintage charm in a world of tech innovation. Pick your perfect Polaroid, from the app-connected Now+ Gen 2 or the classic Now Generation 2. Polaroid now offers a range of high-quality portable music speakers too, so you can enjoy music while capturing treasured experiences.

Capture the moment — whether you’re exploring a new city with friends or celebrating an occasion you want to remember forever. Shop all things Polaroid cameras and old-school film, available at END.