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Max Mara

Ready to embrace a quieter kind of luxury, without all the bold branding? Then get ready to shop Max Mara at END.

Following in his seamstress mother’s footsteps, Cavaliere Achille Maramotti founded the label in 1951 with the aspiration to supply high-end clothing using mass industrial processes. Max Mara found its female audience quick enough, with traditionally masculine formal coats transforming into a womenswear staple — subverting patriarchal silhouettes for decades to come. 

But this affinity for transcending expectations extends to seasons too. Meet the 101801 - one of the most signature styles in Max Mara’s Icon range. This coveted Max Mara coat offers a stripped-back design that transcends trends and fashion fads, with its straight cut, wide lapel collar and kimono sleeves. 

Since Creative Director Ian Griffiths launched his iconic Max Mara Teddy coat in 2013, socials and celebs alike have understandably succumbed to the craze. Inspired by ‘80s archival designs, it exudes the label’s more playful side with the use of fluffy-textured fabric across the body — while the long-line cut is reminiscent of the glamorous energy of eras past.

Of course, Max Mara’s craftsmanship extends well beyond its Icon coats. From Max Mara scarves to shoes, the Italian house has given its luxurious take on every essential you could imagine, experimenting with different textures and materials to contrast or complement the focal point of your ‘fit. We’d recommend exploring Max Mara’s range of tops, caps, and delicately crafted bags at END. to find your next luxe look. And if you want to build a wardrobe that’ll take you from weekday to weekend, check out the brand’s more laid-back sister line, Weekend by Max Mara.

65 products
Max Mara Filly Silk Vest TopTobacco
€399
Max Mara Colle Cargo JeansIndigo
€399€200
50% off
Max Mara Strench Trench CoatIvory
€1,065€533
50% off
Max Mara Miele Hooded JacketCamel
€1,655€828
50% off
Max Mara Vand ShirtBlack
€639€320
50% off
Max Mara Tabarin Mini Skirt with BeltBlack
€555€278
50% off
Max Mara Gary Logo HoodieAlbino
€525€263
50% off
Max Mara Tay Textured SweatpantsAlbino
€495€223
55% off
Max Mara Eliadi Wool Tank TopTobacco
€325€163
50% off
Max Mara Carnet Silk Midi SkirtBlack
€605€303
50% off
Max Mara Cantico CapBeige
€389€195
50% off
Max Mara Nerina T-ShirtBlack
€275€138
50% off
Max Mara Gardone Cropped Fluffy CoatCamel
€2,249€1,125
50% off
Max Mara Holdallspock Holdall BagWhite
€1,340€871
35% off
Max Mara Tenebre Teddy GiletCamel
€1,570€864
45% off
Max Mara Paio Stripe ShirtWhite Black
€779€390
50% off
Max Mara Cral Textured SweaterWhite
€449€202
55% off
Max Mara Nerina T-ShirtOptical White
€275€138
50% off
Max Mara Fuxia Oversized Fluffy CoatBlack
€2,529€1,391
45% off
Max Mara Longline Bomber JacketCamel
€875€569
35% off
Max Mara Arad Knitted DressWhite
€1,115€558
50% off
Max Mara Banjo Silk Maxi DressBlack
€779€390
50% off
Max Mara Haven Oversized Cashmere T-ShirtCamel
€779€390
50% off
Max Mara Banjo Silk Maxi DressCamel
€759€380
50% off
Max Mara Ninfa Wool TrousersBlack
€749€375
50% off
Max Mara Fiuggi Shift DressWhite
€689€345
50% off
Max Mara Carnet Silk Midi SkirtBeige
€605€303
50% off
Max Mara Filly Silk Vest TopBlack
€399€200
50% off
Max Mara Knit GlovesGrey
€229€115
50% off
Max Mara Knitted Vest TopHazelnut
€389€175
55% off
Max Mara Knitted Turtle Neck Maxi DressMedium Grey
€1,255€502
60% off
Max Mara Knit HoodieHazelnut
€1,055€422
60% off
Max Mara Maxi CoatUltramarine
€2,969€1,336
55% off
Max Mara Quilted Maxi CoatMidnight Blue
€1,675€754
55% off
Max Mara Quilted JacketMidnight Blue
€699€350
50% off
Max Mara Shearling Overszied Maxi CoatAvio
€3,369€1,348
60% off
Max Mara Quilted Maxi CoatBrown
€1,079€540
50% off
Max Mara Wide Leg TrousersCamel
€529€212
60% off
Max Mara Maxi CoatBlack
€2,969€1,485
50% off
Max Mara Wool Maxi CoatCamel
€2,559€1,280
50% off
Max Mara Shearling Teddy SlipperCamel
€479€240
50% off
Max Mara Knitted JumperNavy Big Stripe
€455€228
50% off
Max Mara Midi Wool CoatCamel
€2,635€1,581
40% off
Max Mara Madame CoatBlack
€3,105€1,553
50% off
Max Mara Tote BagBlack
€1,185€474
60% off
Max Mara Flinn CoatIce
€795€398
50% off
Max Mara Felix CoatBlack
€635€318
50% off
Max Mara Wide Leg TrousersHoney
€589€265
55% off
Max Mara Ludmilla CoatTobacco
€5,125€3,331
35% off
Max Mara Madame CoatCamel
€3,105€1,708
45% off
Max Mara Tailored BlazerHoney
€1,205€482
60% off
Max Mara Tailored WaistcoatCamel
€529€238
55% off
Max Mara Wide Leg TrousersBlack
€529€238
55% off
Max Mara Wide Leg TrousersHoney
€529€212
60% off
Max Mara Tassel ScarfCamel
€375€206
45% off
Max Mara Tassel ScarfBlack
€375€188
50% off
Max Mara Rodi WaistcoatBlack
€319€144
55% off
Max Mara Pegno Track PantsPearl Grey
€309€124
60% off
Max Mara Madame CoatCamel
€2,299€1,379
40% off
Max Mara Pegno Track PantsUltramarine
€309€124
60% off
Max Mara Greenh JacketBlack
€439€241
45% off
Max Mara Greenh JacketCaramel
€439€220
50% off
Max Mara Greengo Short Gilet JacketCaramel
€439€198
55% off
Max Mara Greengi Long Gilet JacketCaramel
€489€220
55% off
Max Mara Greengi Long Gilet JacketBlack
€489€220
55% off