Lacoste and legendary skate publication Thrasher partner this season, creating a collection that merges their iconic visual codes.
Following on from Lacoste’s partnership with Angelo Baque’s Awake NY earlier this year, the iconic French label continues to immerse itself in different subcultures, tapping into the longest-running, best-selling skateboarding magazine ever, Thrasher.
Since being founded in 1981 by Eric Swenson and Fausto Vitello, Thrasher has evolved into a globally-renowned name, upholding the aim of creating content for skateboarders, by skateboarders.
The collection represents a bold combination of both labels’ iconography, with pieces emblazoned with their synonymous visual codes: the ever-iconic crocodile and flame-engulfed text. The collection is comprised of a rework of a Lacoste signature, a Terry cloth polo with an all-over pattern, alongside a hoodie, tee, tracksuit and a pair of socks.