AITOR THROUP'S THEDSA SERIES 3

Challenging the conventions and traditions of logo branding, Aitor Throup's TheDSA combines bold typographic print with the artist and designer's unique drawing style. Rooted in Throup's ever-expanding Daily Sketchbook Archives project, which currently features over 3,500 sketches from the past ten years, TheDSA offers an esoteric and uncompromising insight into the lauded designer's creative process and unparalleled vision.

An embodiment of the healthy balance between the left and right part of the brain, the merging of colourful and creative drawings with monochromatic numerical codes encapsulates Throup's practice in balancing mind and soul - a form of self-therapy, and an act of meditation.

Aitor Throup's TheDSA Series 3 is available online now at END.