Portuguese Flannel

Portuguese Flannel is the family‑run label spanning four generations, keeping Portugal’s textile heritage firmly in the present. Founded by brothers António and Manuel Magalhães, the brand draws on decades of knowledge from the mills of Guimarães — a region where flannel isn’t just fabric, it’s folklore. Their idea was simple: take traditional Portuguese craftsmanship and give it a modern, easygoing twist.

Expect Portuguese Flannel shirts crafted from brushed cottons, soft flannels, and sun‑washed patterns inspired by coastal towns, countryside markets, and the slower rhythms of everyday life. Each Portuguese Flannel shirt is made by master craftsmen in the old towns of northern Portugal, using exclusive fabrics produced the traditional way — only the finest materials make the cut. The brand doesn’t chase trends, inspiration comes from real people, from the coast to the mountains.