Faithfull The Brand

Some brands are born in studios, Faithfull was born on a beach in Bali. It was there that Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger first began swapping ideas, eventually creating a label inspired by the slower pace, sun-faded beauty and carefree spirit of island life.

That outlook continues to shape every collection. Vintage silhouettes, effortless dresses and versatile separates draw on memories of summers past, while hand-dyed prints created by Indonesian artisans bring a sense of craft and individuality to each piece. Designed for holidays, long lunches, sunset strolls, and the everyday moments in between.

There is a sense of escapism woven throughout Faithfull's world. Not the kind reserved for special occasions, but something a little more attainable: clothes that make every day feel like the first day of a trip you've been looking forward to for months.