YMC Womens

Founded in 1995 by creative partners Jimmy Collins and Fraser Moss, YMC womenswear takes its name from industrial designer Raymond Loewy’s line: “You must create your own design style.” Since day one, the label has drawn on workwear and military influences, reworking them into pieces that feel functional, considered and effortlessly wearable.

That approach still shapes every YMC collection today. From YMC sweatshirts and knitwear to relaxed outerwear and everyday essentials, these are the pieces that quietly become the hardest-working items in your wardrobe. Drawing on workwear, subculture and classic design references, the brand balances creativity with timeless appeal.

More than 30 years on, YMC continues to evolve while staying true to its roots. Under the creative direction of Sage Toda‑Nation and co-founder Jimmy Collins, the label revisits archival influences with a fresh perspective, creating YMC women’s clothing that feels contemporary, versatile and built to last.