BEAMS Plus

A subdivision of the original Japanese department store and clothing brand BEAMS, BEAMS Plus was launched in 1999. Remembering old-American styles, BEAMS Clothing is un-fussed with nostalgia, instead it pursues authenticity in the next generation of casual wear.Brimming with modern cuts and materials, classic American menswear is crafted with a Japanese attention to detail, leading to an aesthetic that’s somewhere in the middle of rugged, heritage and workwear. Priding itself on staples, BEAMS Plus t-shirts are perfect for adding a classic piece to your tee rotation. However if you’re wanting to turn heads, layer it with a BEAMS Plus knitted vest that reflects the label’s ability to honour tradition in a modern interpretation.Continuously evolving, and with each collection building on the last, it's no surprise that the label is able to see the timeless beauty in the functional designs of uniform fashion. Take the BEAMS Plus 2 pleats twill trouser: meticulously crafted from plush cotton, pleats add a touch of refinement, with the practicality of a five pocket set up. Taking inspiration from America's Golden Age, where dress codes were defined for various lifestyles, BEAMS Plus divides its designs into four categories; sportswear, military, workwear and Ivy League.