Nike

Nike needs no introduction — but we’ll give it a go. The world’s leading sportswear giant, Nike, traces its roots back to Portland in 1964. It began when coach Bill Bowerman and athlete Philip Knight started importing Japanese sneakers under the name Blue Ribbon Sports. The brand’s first employee, Jeff Johnson, suggested the name Nike — a fitting tribute to the Greek goddess of victory — and the rest, as they say, is history.

Nike is beloved for its industry-leading sneakers. Believe it or not, Nike’s first creation, the 'Moon Shoe', was made using Bowerman's waffle iron. In 1978, former NASA engineer Frank Rudy had the revolutionary idea to use Air technology in sneakers. Fast forward to 1987 and Tinker Hatfield’s legendary Nike Women's Air Max 1 became the first style to make this technology visible. This style was at the forefront of an Air Max revolution, with numerous other styles like the popular Air Max 95 joining the ever-evolving roster today. Or, for a dose of b-ball heritage, take the Air Force 1 for a spin. Designed by Bruce Kilgore, this hoops icon debuted in 1982 as the first basketball shoe to feature Air cushioning. This signature style was co-opted by the early ‘00s hip-hop scene, with Nelly’s ‘Air Force Ones’ cementing its legacy. 

Across our Nike women’s clothing collection, you’ll spy the brand’s trademarked ‘Just Do It’ slogan, hailing from Dan Weiden’s 1988 advertising campaign. And let’s not forget the unforgettable: Carolyn Davidson’s signature Swoosh logo, a brand emblem from the early days that has become a cultural icon for Women. Built on a foundation of innovation and a drive to inspire, Nike’s gear is for anyone who believes in the power of movement, boundary-pushing and style. 

Embarking on an adventure? Nike women’s ACG jackets, fleeces and hats will take you from woodland trails to mountain peaks with ease. Or, take it easy with Nike’s Essentials collection for classic tees, oversized nike women’s hoodies and sporty nike leggings for everyday wear from the gym to the streets.

Whether you’re keeping it casual or prioritising performance, END.’s collection of Nike for women has the piece for you.

Or, discover discounts in the women's Nike Sale.

Check out our Nike Brand Profile for everything you need to know about Nike