Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.
86 products
Fruity Booty Tafetta Bloomer ShortieGrey
SEK895
Fruity Booty V Neck T-ShirtPinkSEK949
Fruity Booty Flock Polka BraBlackSEK895
Fruity Booty Cat T-ShirtGreySEK949
Fruity Booty Cotton Terry JoggersNavySEK1,099
Fruity Booty All Over Lace BraIce BlueSEK755
Fruity Booty Jaques TopNavySEK895
Fruity Booty Round Neck Long Sleeve TopPinkSEK949
Fruity Booty Second Skins 3/4 Length TopSlateSEK949
Fruity Booty Lace Wrap TopIce BlueSEK895
Fruity Booty Moss BraBlackSEK755
Fruity Booty Frill Wrap Vest TopNavySEK949
Fruity Booty Lacie BraPinkSEK755
Fruity Booty Leopard BraBrownSEK755
Fruity Booty All Over Lace ThongIce BlueSEK480
Fruity Booty Lacie ThongPinkSEK415
Fruity Booty Moss BriefBlackSEK399
Fruity Booty Leopard ThongBrownSEK399
Fruity Booty Jersey Midi DressBlackSEK1,645SEK1,069
35% offFruity Booty Juliette Vest TopCreamSEK949SEK617
35% offFruity Booty Broderie Capri PantsWhiteSEK949SEK569
40% offFruity Booty Second Skin T-ShirtOff WhiteSEK809SEK485
40% offFruity Booty Icing Lacie ThongCream & BlueSEK535SEK401
25% offFruity Booty Commando ThongPinkSEK345SEK224
35% offFruity Booty Red Moss BraRedSEK755SEK529
30% offFruity Booty Broderie Cindy BraWhiteSEK755SEK453
40% offFruit Booty Rosette BraWhiteSEK685SEK445
35% offFruity Booty Flock Polka BriefBlackSEK535SEK375
30% offFruity Booty Cotton Jersey BriefPinkSEK480SEK336
30% offFruity Booty Broderie Cindy BriefWhiteSEK480SEK288
40% offFruity Booty Rosette BriefWhiteSEK399SEK259
35% offFruity Booty Red Moss BriefRedSEK399SEK259
35% offFruity Booty Double Layer Long Sleeve TopCreamSEK1,165SEK932
20% offFruity Booty Cotton Terry CardiganBlueSEK1,165SEK699
40% offFruity Booty Double Layer Long Sleeve TopGrey & EcruSEK1,165SEK699
40% offFruity Booty Ditsy Floral CardiganWhiteSEK895SEK582
35% offFruity Booty Jersey Stripe T-ShirtBlueSEK895SEK537
40% offFruity Booty Ditsy Floral LeggingWhiteSEK825SEK536
35% offFruity Booty Ditsy Floral VestWhiteSEK675SEK439
35% offFruity Booty Double Layer Long Sleeve TopBlueSEK1,165SEK874
25% offFruity Booty Cotton Terry PantsBlueSEK1,099SEK714
35% offFruity Booty Cotton Jersey BraPinkSEK755SEK529
30% offFruity Booty Stripe Long Sleeve TopPurpleSEK949SEK712
25% offFruity Booty Stripe Long Sleeve TopBlueSEK949SEK664
30% offFruity Booty Double Layer TankPink & GreySEK1,085SEK705
35% offFruity Booty Isola Sparkly Cardigan SetPurpleSEK2,055SEK1,028
50% offFruity Booty Nonna Polka DressTanSEK1,305SEK783
40% offFruity Booty Meringue Tank TopNavySEK809SEK526
35% offFruity Booty Second Skin TeeBrownSEK825SEK495
40% offFruity Booty Meringue ShortiesNavySEK619SEK371
40% offFruity Booty Polka TrousersBlackSEK1,235SEK803
35% offFruity Booty Mesh 3/4 Sleeve TopBlackSEK895SEK627
30% offFruity Booty Mesh Mini DressBlackSEK1,509SEK981
35% offFruity Booty Icing Lacie BraCream & BlueSEK755SEK491
35% offFruity Booty Meringue Lace TankCreamSEK809SEK485
40% offFruity Booty Second Skins V-NeckNavySEK949SEK617
35% offFruity Booty Second Skins 3/4 Length TopBrownSEK949SEK569
40% offFruity Booty Second Skins 3/4 Length TopNavySEK949SEK569
40% offFruity Booty Celeste Bikini TopAquaSEK809SEK526
35% offFruity Booty Pink Stripe BloomerPink StripeSEK809SEK526
35% offFruity Booty Carmen Bikini TopPinkSEK809SEK485
40% offFruity Booty Olsen Towel SkirtEcruSEK809SEK485
40% offFruity Booty Frizzante Bikini TopAqua WhiteSEK809SEK485
40% offFruity Booty Celeste Bikini BottomAquaSEK535SEK348
35% offFruity Booty Melanzane Bikini BottomBurgundySEK535SEK348
35% offFruity Booty Carmen Bikini BottomPinkSEK535SEK321
40% offFruity Booty Frizzante Bikini BottomAqua WhiteSEK535SEK321
40% offFruity Booty Check Mini DressRed & WhiteSEK1,220SEK854
30% offFruity Booty Tan Polka TopTanSEK1,165SEK699
40% offFruity Booty Fish TankBaby Blue & NavySEK809SEK445
45% offFruity Booty Check SkirtWhiteSEK895SEK403
55% offFruity Booty Shania Bikini TopLeoSEK809SEK526
35% offFruity Booty Shania Bikini BottomLeoSEK535SEK348
35% offFruity Booty Weekday SetMultiSEK2,045SEK1,125
45% offFruity Booty Second Skin Tank TopOff WhiteSEK809SEK485
40% offFruity Booty Posy Jaquard Short Sleeve TopPink & GreySEK809SEK485
40% offFruity Booty Lucky Stripe Polo TopStripeSEK1,029SEK617
40% offFruity Booty Second Skin T-ShirtBlackSEK809SEK566
30% offFruity Booty Blush Rosette Pointelle TopPinkSEK809SEK445
45% offFruity Booty Second Skin Tank TopBlackSEK809SEK405
50% offFruity Booty Poplin BoxersWhiteSEK619SEK402
35% offFruity Booty Lucky Stripe ShortiesStripeSEK675SEK338
50% offFruity Booty Marina Bikini BottomNavy & WhiteSEK480SEK312
35% offFruity Booty Posy Jacquard ShortiesPink & GreySEK619SEK248
60% offFruity Booty Commando ThongWhiteSEK345SEK207
40% offFruity Booty Commando ThongBlackSEK345SEK190
45% off