Behind Paris-based WOOYOUNGMI is a South Korean, mother-daughter design-duo weaving offbeat details into clean-cut, menswear staples. As an "escape from the mundane", Woo Youngmi and her daughter Katie Chung modernise t-shirts, shirts and jackets with three core elements that underpin the brand's identity: fine attention to detail, architectural cuts and sharp, skilled tailoring.

37 products