Charles Jeffrey Loverboy

Born on the dancefloor where everyone’s equal and anything goes, Charles Jeffrey LOVERBOY is all about clothing that can be worn by anyone, in any way imaginable. At the heart of every collection is an unapologetic celebration of identity, diversity, and the radical power of self-expression. It's fashion informed by spectacle — a party that everyone is invited to.

Founded by Glaswegian designer Charles Jeffrey, LOVERBOY is an ode to the drag queens, performers, and costumiers who’ve shaped its world. Scottish heritage and tradition — complete with a healthy dose of tartan — are teased into the aesthetics of London’s queer nightlife scene, telling the story of Jeffrey’s own identity and turning it into something revolutionary and new. It’s design that embraces the chaos and dares to be different; expect a potent mix of punk, pagan, music and art every season.

You’re invited to play dress-up: to celebrate the transformative power of fashion and find joy in embracing who you truly are. Shop women's Charles Jeffrey LOVERBOY at END.