Bao Bao Issey Miyake Bags

Frank Gehry's Guggenheim Museum Bilbao changed the way people thought about architecture. Its sculptural, fluid form seemed to shift depending on where you stood. Trust Issey Miyake to see an opportunity in that idea. 

The first Bao Bao bag concept emerged, exploring how an object could transform through movement, shape and interaction. More than two decades on, the bag remains one of the most recognisable pieces of industrial design in fashion. Constructed from flexible triangular panels that continuously reshape around their contents, it never looks quite the same twice. That's precisely its appeal. While countless “It bags” have enjoyed their moment and disappeared, Bao Bao has quietly become something much rarer: timeless. It’s not fashion, it’s design.