YMC

The brainchild of creative duo Jimmy Collins and Fraser Moss, YMC was launched in 1995. With roots in workwear and military influences, industrial designer Raymond Loewy’s quote; “You must create your own design style” - serves as the inspiration for the label. 

A mission statement, a call to action, YMC women’s collections add a creative flair to understated, functional garments. Creating to stand the test of time, a YMC jumper is designed with influences from multiple subcultures. 

Now with over a quarter of a century's worth of expertise, YMC clothing continues to be wearable yet directional, especially when it comes to a YMC sweatshirt.

After the passing of co-founder Fraser Moss, the label’s second-ever creative director Sage Toda-Nation was appointed in 2024. Taking notes from the foundations of the brand, he creates heritage designs that are renewed and revisited.