SIR.

A true sisterhood, womenswear label SIR. has gained global recognition for its expertise in creating a singular aesthetic: minimalist wardrobe essentials. The name itself offers a clue, SIR. stands for 'Separates, Intimates, and Ready-to-wear' - a business ethos that has driven the brand’s success.

Founded in 2014 by two sun-seeking friends, Nikki Campbell and Sophie Coote, while living in Bali, the Australian duo identified a gap in both their wardrobes and the fashion market for timeless basics. Going from strength to strength, the womenswear label SIR. expanded beyond its digital roots, exploring brick-and-mortar opportunities with pop-ups abroad and establishing a flagship store at Sydney's Bondi Beach. The label’s juxtaposition between masculinity and femininity offers the perfect opportunity to dress key pieces up or down to suit varied occasions. Explore contemporary denim two-pieces and tailored separates for women here at END., all embodying the brand’s high-summer spirit and commitment to creating simple, elevated looks with ease.

Elevating your look has never been easier - thank you, SIR.

46 products

SIR. Teatro Oversized JumperCoffee

HK$3,065HK$1,839

SIR. Parco Cardigan SetWheat

HK$2,679HK$1,607

SIR. Teatro Knit VestCoffee

HK$2,545HK$1,527

SIR. Sartoria Belted TrouserChocolate Marle

HK$3,315HK$1,823

SIR. Sartoria Mini DressChocolate Marle

HK$4,659HK$2,562

SIR. Calle Midi SkirtAcquerello Print

HK$3,315HK$1,823

SIR. Strobe Cowl TopBlack

HK$2,545HK$1,782

SIR. Sartoria Bodice TopChocolate Marle

HK$2,835HK$1,559

SIR. Calle TopAcquerello Print

HK$2,545HK$1,527

SIR. Palma Cami TopSplice

HK$2,545HK$1,400

SIR. Palma Mini SkirtSplice

HK$2,545HK$1,400

SIR. Parco BodysuitWheat

HK$2,305HK$1,268

SIR. Alessandra Mini DressIvory

HK$3,649HK$2,189

SIR. Fontana SkirtElisa Stripe

HK$3,065HK$1,992

SIR. Fiore ShirtDark Petal

HK$2,835HK$1,701

SIR. Fontana Halter Cami TopElisa Stripe

HK$2,545HK$1,654

SIR. Fiore Mini ShortDark Petal

HK$2,545HK$1,527

SIR. Pietra Scoop Mini DressBlack

HK$3,315HK$2,155

SIR. Carlotta Tie Midi DressRaffia

HK$3,075HK$1,999

SIR. Azura Mini DressBlack

HK$3,315HK$1,989

SIR. Carlotta Wrap Mini DressRaffia

HK$2,835HK$1,701

SIR. Ferrera TopArancia Check

HK$1,915HK$1,245

SIR. Chiara Beaded Tank TopIvory

HK$1,729HK$1,037

SIR. Luna Wide Leg JeansWashed Indigo

HK$2,835HK$1,559

SIR. Sandrine Strapless Mini DressIce Blue

HK$4,119HK$2,265

SIR. Maya BodiceGrey

HK$3,065HK$1,379

SIR. Sonora Evening Midi SkirtBlack

HK$3,065HK$1,226

SIR. Leilana Tailored PantsGarden Stripe

HK$3,505HK$1,753

SIR. Leilana ShirtGarden Stripe

HK$3,315HK$1,326

SIR. Florent Twist Mini DressForest Green

HK$4,409HK$2,645

SIR. Jacquues Knot Midi DressChocolate

HK$3,315HK$1,989

SIR. Solana Midi DressBlack

HK$3,315HK$1,658

SIR. Juniper Contoured Maxi DressLemon

HK$3,545HK$1,418

SIR. Delta Overlay Mesh T-ShirtSepia

SIR. Serene Slip Midi DressSequoia Floral

HK$4,080HK$2,448

SIR. Halcyon Mini DressAlmond Splice

HK$3,315HK$1,658

SIR. Sandrine Off Shoulder Mini DressBlack

HK$4,659HK$2,562

SIR. Dahlia Mini DressTangerine

HK$4,409HK$2,205

SIR. Sonora Evening Midi DressBlack

HK$4,080HK$2,040

SIR. Laredo Tailored ShortLight Ecru

HK$3,315HK$1,658

SIR. Tamara Tie Linen Midi DressIvory

HK$3,065HK$1,533

SIR. Tamara Knit Linen Mini DressIvory

HK$2,835HK$1,418

SIR. Sonora Evening ShirtBlack

HK$2,835HK$1,276

SIR. Laredo Zip TopLight Ecru

HK$3,065HK$1,226

SIR. Stella Wide Leg JeansWashed White

HK$2,545HK$1,018

SIR. Yoland Ruched Tank TopKhaki