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  1. Womens
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  3. SIR.

SIR.

A true sisterhood, womenswear label SIR. has gained global recognition for its expertise in creating a singular aesthetic: minimalist wardrobe essentials. The name itself offers a clue, SIR. stands for 'Separates, Intimates, and Ready-to-wear' - a business ethos that has driven the brand’s success.  

Founded in 2014 by two sun-seeking friends, Nikki Campbell and Sophie Coote, while living in Bali, the Australian duo identified a gap in both their wardrobes and the fashion market for timeless basics. Going from strength to strength, the womenswear label SIR. expanded beyond its digital roots, exploring brick-and-mortar opportunities with pop-ups abroad and establishing a flagship store at Sydney's Bondi Beach. The label’s juxtaposition between masculinity and femininity offers the perfect opportunity to dress key pieces up or down to suit varied occasions. Explore contemporary denim two-pieces and tailored separates for women here at END., all embodying the brand’s high-summer spirit and commitment to creating simple, elevated looks with ease. 

Elevating your look has never been easier - thank you, SIR.

43 products
SIR. Parco Cardigan SetWheat
HK$2,679HK$1,340
50% off
SIR. Teatro Oversized JumperCoffee
HK$3,065HK$1,226
60% off
SIR. Teatro Knit VestCoffee
HK$2,545HK$1,018
60% off
SIR. Sartoria Belted TrouserChocolate Marle
HK$3,315HK$1,160
65% off
SIR. Sartoria Mini DressChocolate Marle
HK$4,659HK$2,097
55% off
SIR. Calle Midi SkirtAcquerello Print
HK$3,315HK$1,823
45% off
SIR. Strobe Cowl TopBlack
HK$2,545HK$1,527
40% off
SIR. Calle TopAcquerello Print
HK$2,545HK$1,018
60% off
SIR. Sartoria Bodice TopChocolate Marle
HK$2,835HK$992
65% off
SIR. Palma Mini SkirtSplice
HK$2,545HK$891
65% off
SIR. Parco BodysuitWheat
HK$2,305HK$807
65% off
SIR. Fontana SkirtElisa Stripe
HK$3,065HK$1,992
35% off
SIR. Fiore ShirtDark Petal
HK$2,835HK$1,701
40% off
SIR. Fontana Halter Cami TopElisa Stripe
HK$2,545HK$1,654
35% off
SIR. Alessandra Mini DressIvory
HK$3,649HK$1,460
60% off
SIR. Pietra Scoop Mini DressBlack
HK$3,315HK$1,823
45% off
SIR. Carlotta Tie Midi DressRaffia
HK$3,075HK$1,691
45% off
SIR. Azura Mini DressBlack
HK$3,315HK$1,326
60% off
SIR. Carlotta Wrap Mini DressRaffia
HK$2,835HK$1,134
60% off
SIR. Ferrera TopArancia Check
HK$1,915HK$1,053
45% off
SIR. Chiara Beaded Tank TopIvory
HK$1,729HK$865
50% off
SIR. Luna Wide Leg JeansWashed Indigo
HK$2,835HK$992
65% off
SIR. Sandrine Strapless Mini DressIce Blue
HK$4,119HK$1,854
45% off
SIR. Maya BodiceGrey
HK$3,065HK$1,073
65% off
SIR. Sonora Evening Midi SkirtBlack
HK$3,065HK$920
70% off
SIR. Leilana ShirtGarden Stripe
HK$3,315HK$995
70% off
SIR. Florent Twist Mini DressForest Green
HK$4,409HK$2,205
40% off
SIR. Jacquues Knot Midi DressChocolate
HK$3,315HK$1,326
40% off
SIR. Juniper Contoured Maxi DressLemon
HK$3,545HK$1,064
70% off
SIR. Solana Midi DressBlack
HK$3,315HK$995
50% off
SIR. Delta Overlay Mesh T-ShirtSepia
HK$1,489HK$596
60% off
SIR. Serene Slip Midi DressSequoia Floral
HK$4,080HK$2,040
40% off
SIR. Halcyon Mini DressAlmond Splice
HK$3,315HK$1,326
50% off
SIR. Laredo Tailored ShortLight Ecru
HK$3,315HK$1,658
50% off
SIR. Sandrine Off Shoulder Mini DressBlack
HK$4,659HK$1,631
45% off
SIR. Dahlia Mini DressTangerine
HK$4,409HK$1,323
50% off
SIR. Tamara Tie Linen Midi DressIvory
HK$3,065HK$1,226
50% off
SIR. Sonora Evening Midi DressBlack
HK$4,080HK$1,224
50% off
SIR. Tamara Knit Linen Mini DressIvory
HK$2,835HK$1,134
50% off
SIR. Laredo Zip TopLight Ecru
HK$3,065HK$920
70% off
SIR. Sonora Evening ShirtBlack
HK$2,835HK$851
70% off
SIR. Stella Wide Leg JeansWashed White
HK$2,545HK$764
70% off
SIR. Yoland Ruched Tank TopKhaki
HK$1,875HK$563
70% off
  1. Womens
  2. Brands
  3. SIR.