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  1. Womens
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  3. SIR.

SIR.

A true sisterhood, womenswear label SIR. has gained global recognition for its expertise in creating a singular aesthetic: minimalist wardrobe essentials. The name itself offers a clue, SIR. stands for 'Separates, Intimates, and Ready-to-wear' - a business ethos that has driven the brand’s success.  

Founded in 2014 by two sun-seeking friends, Nikki Campbell and Sophie Coote, while living in Bali, the Australian duo identified a gap in both their wardrobes and the fashion market for timeless basics. Going from strength to strength, the womenswear label SIR. expanded beyond its digital roots, exploring brick-and-mortar opportunities with pop-ups abroad and establishing a flagship store at Sydney's Bondi Beach. The label’s juxtaposition between masculinity and femininity offers the perfect opportunity to dress key pieces up or down to suit varied occasions. Explore contemporary denim two-pieces and tailored separates for women here at END., all embodying the brand’s high-summer spirit and commitment to creating simple, elevated looks with ease. 

Elevating your look has never been easier - thank you, SIR.

Department

Colour

Clothing size

Price

28 products available
HK$
HK$
28 products
SIR. Parco Cardigan SetWheat
HK$2,679HK$1,340
50% off
SIR. Teatro Knit VestCoffee
HK$2,545HK$1,018
60% off
SIR. Sartoria Belted TrouserChocolate Marle
HK$3,315HK$1,160
65% off
SIR. Sartoria Mini DressChocolate Marle
HK$4,659HK$1,864
60% off
SIR. Calle Midi SkirtAcquerello Print
HK$3,315HK$1,823
45% off
SIR. Strobe Cowl TopBlack
HK$2,545HK$1,527
40% off
SIR. Calle TopAcquerello Print
HK$2,545HK$1,018
60% off
SIR. Sartoria Bodice TopChocolate Marle
HK$2,835HK$992
65% off
SIR. Palma Mini SkirtSplice
HK$2,545HK$891
65% off
SIR. Parco BodysuitWheat
HK$2,305HK$807
65% off
SIR. Fontana SkirtElisa Stripe
HK$3,065HK$1,839
40% off
SIR. Fiore ShirtDark Petal
HK$2,835HK$1,701
40% off
SIR. Fontana Halter Cami TopElisa Stripe
HK$2,545HK$1,654
35% off
SIR. Alessandra Mini DressIvory
HK$3,649HK$1,460
60% off
SIR. Pietra Scoop Mini DressBlack
HK$3,315HK$1,823
45% off
SIR. Carlotta Tie Midi DressRaffia
HK$3,075HK$1,691
45% off
SIR. Azura Mini DressBlack
HK$3,315HK$1,326
60% off
SIR. Carlotta Wrap Mini DressRaffia
HK$2,835HK$1,134
60% off
SIR. Ferrera TopArancia Check
HK$1,915HK$958
50% off
SIR. Chiara Beaded Tank TopIvory
HK$1,729HK$865
50% off
SIR. Luna Wide Leg JeansWashed Indigo
HK$2,835HK$992
65% off
SIR. Sandrine Strapless Mini DressIce Blue
HK$4,119HK$1,854
55% off
SIR. Maya BodiceGrey
HK$3,065HK$1,073
65% off
SIR. Sonora Evening Midi SkirtBlack
HK$3,065HK$920
70% off
SIR. Florent Twist Mini DressForest Green
HK$4,409HK$2,205
50% off
SIR. Laredo Tailored ShortLight Ecru
HK$3,315HK$1,658
50% off
SIR. Dahlia Mini DressTangerine
HK$4,409HK$1,323
70% off
SIR. Sonora Evening Midi DressBlack
HK$4,080HK$1,224
70% off
  1. Womens
  2. Brands
  3. SIR.