Watch Now: Nike - Nothing Beats a Londoner

Despite its firm base in Oregon, the US, Nike's position as the world's most influential athletic lifestyle brand is indisputable. In a bid to better connect with the real-life customers pounding the pavements in London, Nike has released what has already been dubbed one of the greatest viral ads of all time.

Featuring a slew of grassroots viral stars and cameos from an impressive spread of influential British athletes - including Skepta, Big Shaq and Mo Farah -, the ad offers a quintessentially London-look at the unwavering spirit of competition and perseverance which characterises the British capital.

A tongue-in-cheek exploration of the struggles of inner-city urban athletes, the ad taps into the real culture of London; redefining Nike's ethos for a regional audience.

Check out the viral ad above.