TIMING IS EVERYTHING FOR END. x TIMEX

What is tennis without timing? Federer’s forehand was a blueprint for precision. 25 seconds between points. 90 seconds to switch sides of the court. Centre Court’s iconic Rolex clock. On the court, time dictates everything. But for tennis, timekeeping runs deeper than that. For the fans, it’s about style and identity.

Scan the crowds at any tennis tournament and you’ll notice a selection of watches that wouldn’t look out of place in a museum. Tennis has long favoured exclusivity, and with that come the finer things in life: watches among them. But the culture is changing. The gates that used to be locked have been forced open by a new generation of fans who understand the sport’s tradition and are reshaping it. On their wrist? The END. x Timex 1981 Reissue Inspired.

Timex has been putting reliable watches on wrists since 1854, which is more than enough time to perfect the art. Guided by the principle that time belongs to everyone, the brand specialises in budget-friendly watches that look and function like pieces several times their value. END. x Timex reaches back through the years, using Timex’s rich heritage to craft a watch for every tennis fan: sophisticated, precise, and accessible.

END. x Timex builds on strong retro credentials. At 34mm, the squared dial is an unimposing throwback to mid-century design. At the centre of the piece is a pearlised light-blue dial complete with END. branding. Catching the eye without shouting for attention, the custom dial embodies tennis culture’s quiet confidence when it comes to style. 

Designed to be worn every day while referencing the traditions of sporting occasion dressing, the END. x Timex 1981 Reissue Inspired tells the story of a sport that has always balanced style and precision like no other.