The collection, taking its name from the balance it strikes between delicate detailing and practical design, sees sheer fabrics offset with techy toggle detailing, delicate ruffles paired with structured fabrics, and soft, fluid silhouettes imagined in earthy, grounded tones. The result is a cohesive expression of both brands’ identities, blending Damson Madder’s considered approach to design with END.’s effortless, urban sensibility.
Fronted by model and actor Deba Hekmat — a muse to both brands — the campaign was shot against the backdrop of an urban climbing centre. The creative direction reflects the core idea behind Cocktail Gorpcore: an interplay of contrasts between elegance and utility, strength and softness, formality and function.