ADIDAS ORIGINALS AND LABRUM FOR END.

Collaborating with LABRUM for the first time, END. link up with the British-West African brand and adidas Originals to present an exclusive 7-piece collection blending LABRUM’s narrative influence, adidas’ performance heritage and END.’s cultural perspective. 

Transforming iconic adidas pieces with his distinctive perspective on contemporary menswear, lauded designer Foday Dumbuya brings his vision to END. and adidas Originals. Centred around cultural osmosis, the invisible exchange through which cultures move, adapt, and evolve, this creative union draws from both West African architectural intelligence and sportswear tradition. Born from a key concept in LABRUM’s SS26 OSMOSIS collection, where the adidas Originals and LABRUM for END. product was first teased, the three-way collaboration platforms the idea of culture moving freely and the inspiration that can be found in the collision of cultures.

“We always talk about freedom of movement, the movement of people and culture colliding. When culture collides, something beautiful is born out of it — that’s what we celebrate in this collection.” - Foday Dumbuya, LABRUM founder.

At the core of the collection is the Ventilation Brick print, inspired by traditional West African adobe and mud-brick structures. These architectural forms are designed to breathe, absorbing heat during the day and releasing it slowly at night, creating natural systems of cooling and circulation. Reimagined through a contemporary lens, this principle is translated into garment design, allowing the body to move, breathe, and exist freely within its environment.

Silhouettes merge adidas Originals performance heritage with LABRUM’s tailored sensibility. Tracksuits are restructured, cargo trousers are detached and modular, and hooded outerwear sits alongside iconic adidas BW and LA trainers. The result is a hybrid language where sport meets structure, and utility meets identity.

The adidas Originals three-stripe motif becomes a storytelling device, representing parallel narratives: the journey of the African immigrant and the British native, unfolding side by side. As these stories intersect, they form something new – a shared cultural expression shaped by movement, exchange, and intention.

This collection is a tribute to the individuals who shape culture daily — the makers, the thinkers, the runners, the storytellers. Those who exist between worlds, and in doing so, redefine them.

Reframing adidas Originals heritage through LABRUM’s cultural and design perspective, the collection is made possible in partnership with END. — captured in a campaign starring UK rap legend Giggs and his son, ML. The adidas Originals and LABRUM for END. collaboration will launch at all END. stores, online at endclothing.com and labrumlondon.com on Friday 10th April 2026.