Keeping one foot firmly in the past, Helmut Lang offer an ode to the designer who brought his namesake brand to the forefront of fashion in the 1990s, and his seminal taxi advertising campaign. The first luxury or high-end brand to advertise their garments via taxi ads, Helmut Lang offered a unique perspective on the contemporary fashion world, changing perceptions and offering new alternatives. With the London taxi hoody, the brand offers a commemorative “TAXI” capsule to remember Lang’s importance to fashion. Replicating the colours of a London black cab, the classically styled garment is dressed in black cotton with yellow print to the chest and white branding to the reverse.
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