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Story mfg.

In a rapidly changing world, Story mfg. proves that slow and steady wins the race. Headed by husband and wife Seed and Katy Al-Rubeyi, the eco-conscious brand was born out of a vision for considered naturally dyed and handmade clothing that the couple wanted but didn’t exist. The answer? Planet-friendly, naturally evolving collections that combat the ‘take, make, waste’ culture and anti-fashion approach to our everyday attire.

Story mfg. artisanal designs revive traditional textile crochet and embroidery practices; expect plenty of hand-stitched veggies and blooms with nods to vintage workwear and military silhouettes. Head to the selection at END. for earthy craft-based Story mfg. trousers and cargo shorts. Never shy of pockets, they’re ideal for stashing all your foraging finds. Or, opt for Story mfg. jackets and hand-made knitwear that are popular with the eco-conscious crowd. 

Explore vegan, cruelty-free, and earth-friendly pieces in Story mfg. sustainable clothing. Each piece of Story mfg. men’s fashion is made naturally and is as kind to people and the planet as possible, and it’s rooted in the natural world, quite literally, using no harmful bleaching but instead plants to dye to colour its fabrics. We’re calling it feel-good fashion without the footprint. 

Scroll through END.'s collection of Story mfg. for men to see sustainability and style work in harmony. 

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AU$110
AU$1400
30 products
Story mfg. Geo PulloverBlue
AU$505
Story mfg. Gingham Greetings ShirtFrench Gingham Interrupted
AU$875
Story mfg. Geo PulloverBlack
AU$485
Story mfg. Station JacketOlive Wonky-Wear
AU$1,029
Story mfg. Geo HoodieSoft Grey
AU$529
Story mfg. PA ShirtIndigo Picnic
AU$629
Story mfg. Tuesday JacketBarn Check
AU$865
Story mfg. Story Deli Grateful TeeWhite
AU$139
Story mfg DARK DENIM WONKY WEARDark Denim Wonky Wear
AU$810
Story mfg. Indigo Second JacketIndigo
AU$875
Story mfg INDIGO TREE HUGGERIndigo Tree Hugger
AU$695
Story mfg. Bridge ShortsIndigo Picnic
AU$495
Story mfg. Embroidered Greetings ShirtEcru Clover Embroidery
AU$695
Story mfg. Tesselate Patchwork Greetings ShirtTessellate Patchwork
AU$695
Story mfg ECRUEcru
AU$785
Story mfg. PA ShirtPink Handloom Picnic
AU$505
Story mfg. Ecru Brake Shirt JacketEcru Wonky-Wear
AU$539
Story mfg DARK DENIM WONKY WEARDark Denim Wonky Wear
AU$985
Story mfg. Saturn VestTessellate Patchwork
AU$1,395
Story mfg BROWN WONKY WEARBrown Wonky Wear
AU$985
Story mfg. Sundae JacketMoss Check Handloom
AU$865
Story mfg. Greetings ShirtPetal Applique
AU$719
Story mfg. Lush PantsOlive Wonky-Wear
AU$810AU$486
40% off
Story mfg. Indigo Brake ShirtIndigo Wonky-Wear
AU$585AU$351
40% off
Story mfg. Grateful Long Sleeve T-ShirtEcru Tree Tales
AU$229AU$137
40% off
Story mfg. Grateful T-ShirtEcru Lesson
AU$195AU$117
40% off
Story mfg. Greetings Short Sleeve ShirtEcru Ribbon
AU$595AU$357
40% off
Story mfg. Twinsun CardiganOlive Rosette
AU$865AU$562
35% off
Story mfg. Lush PantsBlack Wonky-Wear
AU$765AU$536
30% off
Story mfg. Railroad Chore JacketBlack Wonky-Wear
AU$965AU$627
35% off