Long before fashion fell for mesh runners and silver sneakers, ASICS was making them for a far more practical reason. Founded in Kobe in 1949 by Kihachiro Onitsuka, the Japanese label was built on the belief that movement has the power to improve lives, a philosophy that still shapes everything it creates today.
Decades of innovation have earned ASICS a reputation as one of running's most trusted names. The GEL-KAYANO remains a benchmark for stability, while the GEL-NIMBUS continues to set the standard for cushioned comfort. Yet somewhere along the way, styles once created purely for performance found a second life beyond the track. Archive runners like the GEL-1130 have become modern fashion staples, embraced for the same thoughtful design that made them great in the first place.
For a more in-depth look at the brand, check out our ASICS Brand Profile.
Or, discover discounts in the women's ASICS sale.
BRAND PROFILE: ASICS
ASICS has always been about pushing limits, harmonising Japanese precision with forward-thinking innovation to nurture a community of “sound minds in sound bodies” through sport.