Hypebeast MagazineIssue 4: The Archetype Issue


In the 7 years since its inception, Hypebeast has grown into one of the dominant forces in online media, covering everything from sneakers and streetwear to high-end fashion, arts, design and music. Hypebeast's print publication will be issued quarterly, featuring editorials and interviews, original style shoots and seasonal reports on the website's regular range of topics, with a more in-depth, considered approach than the fast-paced world of internet journalism usually allows.

The Fourth issue, the Archetype issue, looks at staple designs, concepts and creative methods and their impact on western culture. Marking a year since the magazines inception, this issue contains interviews with a selection of leaders in their own fields and features insights from Véronique Nichanian of Hermès, Paul Smith and renowned photographer Rankin.